Executive Summary – Avon Products Avon Products is one of the major players in the cosmetics and toiletries industry with a sale of about 10 billion US dollars in 2007 (Exhibits 1‚ 2 & 3). It has been globally competitive by creating global brands and nurturing its powerful sales channel of Single-level Marketing (Direct Selling). Globally‚ Avon competes with large cosmetics majors like P&G‚ Revlon and Shiseido to sell its products. At the same time‚ it also competes with other major direct sellers
Premium Sales Cosmetics Marketing
MKT 600-011 [Weekly Critique Notes] Case Title: Future of Avon China: Direct Sales‚ Retail Sales or Both 1. What is the central issue in this case? Avon China [who] is given the opportunity to consider the previously successful but fallen direct sales strategy which possesses challenges alongside the opportunity [what] in the distant future [when] because [why] * Chinese officials have intermediately lifted the direct-sales strategy ban after the economic instability in 1998
Premium Retailing Sales
Avon Case Study Analysis During the 1990s‚ Avon began to lose its appeal to the public. The number of new company sales representatives had begun to stall; and by 1999‚ the U.S. sales representatives had dropped 1% from the previous year (Pearce and Robinson‚ 2005‚ pg.423). It was at this critical time that Andrea Jung‚ an Avon saleslady herself‚ was hired as CEO to help take the company in a new direction. A turnaround grand strategy was envisioned in 2000 to help reenergize the flagging U.S. sales
Premium Strategy Sales Marketing
Con Position Avon is the world’s leading direct seller of beauty products‚ with over $6 billion in annual revenues. In November of 1999‚ Avon announced the appointment of Andrea Jung as president and chief executive officer of the firm. Although Avon is best known for their direct-selling method‚ Ms. Jung felt they needed a new strategic plan to attract and retain Avon customers. Her strategic vision is to bring the Avon product line to consumers through new distribution channels including retail
Premium Retailing Marketing Sales
Avon‚ the oldest cosmetics company in the United States and the world’s largest direct seller‚ received a much needed boost with Chief Executive Officer (CEO)‚ Andrea Jung‚ at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994‚ marking the beginning of a brand turnaround (“Avon Products‚ Inc.”). From its humble beginning to becoming the cosmetic giant that it is now‚ Avon has had a number of trials and bounce backs. It’s most recent success‚ the Hello Tomorrow global
Premium Sales Edward Scissorhands Personal selling
DIVIDEND POLICY AT FPL GROUP‚ INC. (Case report) Subject: Dividend Policy at FPL Group‚ Inc. Problem: Should Kate Stark revise her current investment recommendation of “hold” on FPL’s stock to her clients? Options: 1) To change her “hold” recommendation to a “buy” recommendation 2) To change her “hold” recommendation to a “sell” recommendation 3) Remain unchanged; continue with the “hold” recommendation Recommendation: Table of Contents Overview 3 Analysis 4 Overview In 1994
Premium Dividend yield Dividend
Introduction The optimal dividend policy of a firm depends on investor’s desire for capital gains as opposed to income‚ their willingness to forgo dividend now for future returns‚ and their perception of the risk associated with postponement of returns. However any normative approach to dividend policy intended to be operative under real world conditions should consider the firms investment opportunities‚ any preferences that investors have for dividends as opposed to capital gains and vice
Premium Dividend Stock Dividend yield
The Marketing Mix of the Company Avon I am to evaluate the marketing mix for the company of Avon. I will examine in detail the target audience‚ the product line‚ packaging‚ pricing‚ and how the product is being sold. Avon was founded in 1886 by David H. McConnell who started selling women’sperfume door to door. The company was first named California Perfume Company‚ but was changed to Avon Products‚ Inc. in 1939. The company was taken public in 1946 and by 1954 sales reached $55 million
Premium Marketing
Avon Products‚ Inc. was a leading global cosmetics company‚ with over $8 billion in annual revenue in 2005. As the world’s largest direct seller‚ the company marketed to women in 143 countries via five (5) million independent Avon Sales Representatives. Avon product lines included numerous popular brand names‚ and an extensive line of costume jewelry and clothing. Although revenues increased in 2003‚ 2004 and 2005‚ Avon’s net income was $848 million in 2005. The company met with stiff competition
Premium Developmental psychology Human resource management Talent management
Dividend discount model Dividend discount model (DDM) is a way of valuing a share based on the net present value of the dividends that you expect to receive in the future. According to the DDM‚ dividends are the cash flows that are returned to the shareholder. FY 2002 2003 2004 2005 2006 2007F 2008F 2009F Share price 0.155 0.150 0.230 0.370 0.450 0.450 Dividends per share 0.005 0.012 0.014 0.012 0.013 0.019 0.0178 0.020 Dividend Growth 0.0833 0.258 0.014 0.014 Dividend rates
Premium Net present value Investment Stock market