Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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E-COMMERCE BUSİNESS MODELS The ultimate goal of an e-business is to generate revenue and make a profit‚ similar to traditional businesses. It is factual that the Internet has improved productivity for almost all the organizations that are using it. Nevertheless‚ the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal‚ different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue
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Vidyasagar University Journal of Commerce Vol. 12‚ March 2007 REVITALISING COMMERCE EDUCATION D. Obul Reddy* ABSTRACT The paper is an objective introspection about the Commerce Education – its objectives‚ its problems‚ its job potential‚ its quality and its relevance to the present day needs of our country. Purpose of Education The broad objectives of the University education are‚ liberal education with the aim of fostering in the students an attitude of objective enquiry and some understanding
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Research Proposal On To Investigate the effectiveness of Information System Smartphones: A study Between India and the United Kingdom MSc International Business Research Methods BBS-7-RME By Cletus Henry Student ID : 3100320 Marker : Godwin Tetteh Faculty of Business London South Bank University
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Electronic commerce‚ commonly known as e-commerce‚ is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce‚ electronic funds transfer‚ supply chain management‚ Internet marketing‚ online transaction processing‚ electronic data interchange (EDI)‚ inventory management systems‚ and automated data collection systems. Modern electronic commerce
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1. Exchange and trade of goods between communities in different ecological zones has been a prominent feature of human history. Trade emerged from the vast environment and cultural diversities of the region. Long distance trade became very important because if more distance was traveled then merchants could exchange with more cultures‚ and prospered when societies involved in these trade roads offered security for merchants and traders. The uneven distribution of goods and resources of both natural
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E-Commerce Electronic commerce‚ commonly known as e-commerce or ecommerce‚ is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle‚ although it may encompass a wider range of technologies such as e-mail‚ mobile devices social media‚ and telephones as well. Electronic commerce is
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of both rebates. At the same time the client could do that online with a couple of mouse-clicks. 4.3 Create Targeted Communication Utilizing the data that a client gives in the enrollment structure‚ and by putting treats on the client’s PC‚ an e-commerce shipper can get to a great deal of data about its clients. This‚ thus‚ could be utilized to convey pertinent messages. An illustration: If you are hunting down a certain item on Booking.com‚ you will naturally be demonstrated postings of other comparative
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IT2301 ELECTRONIC COMMERCE UNIT – 1 INTRODUCTION Traditional Commerce and E-Commerce: Traditional Commerce: Traditional commerce perhaps started before recorded history when our ancestors first decided to specialise their everyday activities. Instead of each family unit having to grow crops‚ search for food‚ and make tools‚ families developed skills in one of these areas and traded some of their production for other needs. It started with bartering‚ which eventually gave
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company that creates the conduit for international m-commerce through the mobile device". Mobile Commerce connects business and customers via the Internet through wireless devices‚ cell phones‚ Palm Pilots etc. In India Mobile phone networking in penetrating much faster than the telephone‚ internet or other networks. Its acceptance level is also much greater than the others. In this paper‚ the possibility of using mobile phones for m-commerce in the rural areas‚ the enabling factors‚ government
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