Diageo Case 1. How has Diageo historically managed its capital structure? Diageo sought to maintain the low-debt (conservative) financial policies of the Guinness and Grand Met with goals to keep * its interest coverage ratio (EBITDA / Interest Payments) between 5 and 8 and * its EBITDA / Total Debt around 30-35% Although not quite as conservative as other UK firms (with Equity/Assets ratios of 42%)‚ it was successful in achieving these goals and retaining a credit rating of A+ (a
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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Brief history about Burger king Burger King´s business dates back more than a half-century‚ having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami‚ Florida. The Whopper sandwich was introduced in 1957 and became an instant success‚ leading the founders to develop the "Burger King‚ HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand‚ which was
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Empire‚ t hese types of people have been drawn to certain cities that were the centers of innovation. He says that t his attraction is due to people’s improvement through interchange with others like Country Evaluation and Selection 509 themselves-like "a very bright class in a school or a college. They all try to score off each other and do bett er." Thus‚ if he’s correct‚ the brightest minds may work more at home but still need the face-to-face interact ion with their colleagues. 63
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General Mills’ Acquisition of Pillsbury from Diageo PLC Lauren Sherlock Jason Park JP Zendman 12/9/2009  General Mills’ Acquisition of Pillsbury from Diageo PLC Situation Analysis: In December 2000‚ management at General Mills (GM) proposed a plan to acquire Pillsbury‚ a baked- goods producer‚ in a stock-for-stock exchange. Pillsbury is currently controlled by Diageo PLC‚ one of the world’s leading consumer–goods companies. The deal specifies that General Mills is to create
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Case 1 General Mills’ Acquisition of Pillsbury from Diageo PLC 1. What are General Mills’ motives for this deal? Estimate the present value of the expected cost savings (synergies). In the spring of 1998 General Mills began studying areas where they could add to the company and advanced a strategy of acquisition-driven growth. General Mills has several motives for pursuing a deal to acquire Pillsbury. Pillsbury was identified as an ideal target due to its ability to complement General Mills’
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Burker king I would first talk a little bit of their history‚ so we can have an idea of how BK became well-known‚ first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954‚ founded by two individuals‚ David Edgerton and James McLamore in Miami‚ Florida. In where by 1955‚ they introduce their famous whopper burger‚ which lead BK to become the home
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Since the 1950’s‚ Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and‚ eventually‚ the world. Burger King‚ also known by the initials B.K.‚ has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth. The first Burger King restaurant opened in Jacksonville‚ Florida under the name Insta-Burger King in 1953. In 1954‚ the Burger King Corporation was founded by Miami-based
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Marketing Strategies of Burger King in Introductory Stage . In 2008‚ Fortune magazine ranked Burger King Corp. among America ’s 1‚000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand‚ our company has never been stronger. We ’ve got millions of customers‚ who we love to bits. And our Executive
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Business and Economics Burger King in Portugal To lead or to follow? Sara Saraiva Patrone | Number 152110048 Advisor: Professor Mário Valente Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration‚ at the Universidade Católica Portuguesa‚ June 2012 Burger King in Portugal – To lead or to follow? Abstract Title: Burger King in Portugal. To lead or to follow? Author: Sara Saraiva Patrone In 2001‚ the Burger King (BK) brand‚ managed by
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