Chapter 2. [ 15 Marks] Questions 1: How would you describe McDonald ’s business strategy? What are the foundations of its competitive advantage? Answer: McDonald’s business strategy is a specialization strategy. The organization is built on a foundation that gives it a competitive advantage and a business strategy that is consistent‚ flexible‚ and specialized. McDonald’s niche market is people. According to the case study‚ people are the company’s most important asset and its success depends on the
Premium Strategic management Labour economics Employment
So Much to Tell You – Exposition The author‚ John Marsden‚ of the novel ‘So Much to Tell You’‚ definitely explores the concepts of growth and change. These concepts are illustrated through the main character‚ Marina‚ who transforms from an antisocial girl suffering from ‘anorexia of speech’ to a more self-assured and happier‚ outgoing character. Marina’s development highlights her growth and change. Her transformation was documented through a journal; a book where she journals her thoughts and
Premium Emotion Metaphor
Out Have you ever tried to be so perfect at something and it ended up going all wrong? I have. In the essay “So What’s So Bad About Being So-So?” by Lisa Wilson Strick (205-207) she makes the point that being perfect doesn’t always turn out the way you hope. I completely concur with her. Perfection can often be a wonderful thing‚ but for me‚ perfection caused me to have a very low confidence and so it became a vice in my life. Rather then being myself‚ I was too concerned about trying to be
Premium Perfection English-language films Psychology
During a visit to the Phoenix Art Museum‚ I was exposed to hundreds of different types of art. Having only been there once in May for prom‚ I never had a chance to see all of the art that was on display. I was amazed at the different styles and mediums used for the work. One work in particular‚ Madame Adélaïde by Adélaïde Labille-Guiard caught my attention with it’s large size and bright colors. It was made with oil on canvas in 1787 and is approximately 84 x 60 inches and looked in even more massive
Premium Art Oil painting Painting
Explain how you would perform the role of Haemon during his interaction with Creon‚ in order to reveal his changing attitude(s) towards his father. The character Haemon appears on stage just as his Creon has deemed Antigone to her death as a punishment for a crime of family loyalty. In performing the role of Haemon‚ I would come onto centre stage in a costume of traditional Greek military attire adorned with royal crest of arms to portray his princely supremacy as a Theban prince. Creon’s costume
Premium Creon Haemon Antigone
Why is Creativity So Important In Modern/Progressive Companies Today? Progressive companies today usually conjure up characteristics of being forward thinking‚ proactive‚ willingness to learn from others‚ the willingness to be open to criticism and daring to be different. Some of the names that come to mind includes the predictable‚ admired few like Apple‚ Google and General Electric. They all embody the above stated qualities. The underlying common denominator of these qualities is actually creativity
Premium Apple Inc. Steve Jobs
intelligence which comes with passion. On the contrary‚ Swindoll defines attitude as the more important thing than anything else and even the only thing with which we can do to change the inevitable. According to Swindoll’s theory‚ having a certain attitude can decide how one’s life would be. Generally I agree with his argument. Surely his point that the most significant thing in one’s life can be the way how he responds to his circumstances is right. However‚ there are still various obstacles that
Premium English-language films Psychology Success
novel‚ ‘So Much To Tell You’ by John Marsden explores the concept of growth and change through the character‚ Marina‚ and her struggle to become whole. The contrast of Marina’s character from the beginning of the novel to the end portrays her development during her journey to heal. The composer uses techniques to convey Marina’s growth and change throughout the novel. Initially‚ Marina is isolated and detached from the world she once knew. She begins in a tone harsh and cold. “It would stay a cold
Premium Change Face
"the planned and systematic gathering and collation of data and the analysis of information relating to all aspects of marketing and the final consumption of goods or services" -Leader & Krystis. Sometimes a company may want information about its customers‚ and so will carry out research. The marketing environment is constantly changing and as marketers we need to monitor these changes through research. The research is not used to make decisions but to reduce the risk of making a wrong decision.
Premium Marketing Research Qualitative research
What do you think Eric would tell you about success (or failure) and how to learn to be a successful small business owner? 2. Now‚ fast forward a few years. Eric has graduated from school‚ and is ready to start his new business. He has never completed a business plan and does not know what key components should be included within a business plan. Describe for Eric the purpose for each of the following components of a business plan: Cover Letter Executive Summary Company Background Management
Premium Small business Management Strategic management