NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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Fashion in India has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Ritu Kumar‚ Ritu Beri‚ Rohit Bal‚ Rina Dhaka‚ Muzaffar Ali‚ Satya Paul‚ Abraham and Thakore‚ Tarun Tahiliani‚ JJ Valaya and Manish
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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"Fashion is one of the greatest forces in present-day life. It pervades every field and reaches every class.… It has always been a factor in human life but never more forceful‚ never more influential and never wider in scope than in the last decade‚ and it gives every indication of growing still more important." So with everything in mind‚ we can really agree with him when he said that it was more than an expression of individual taste; it was instead a statement of group membership‚ of involvement
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1930s fashion At the beginning of the 1930s more than 15 million americans were unemployed.(“The Great Depression”) The fashion in the thirties was a completely different story. They showed themselves to be fancy and elegant.The 1930s was a time we struggled and had a significant social change. The 1930s was a somewhat “depressing” era of time. In 1929 the stock market crashed which led to the Great Depression in the 1930s. Many Americans went into debt and by the time 1931 arrived nearly
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The Temple of Athena Nike was designed by Kallikrates as part of the Parthenon out of marble. During its inception‚ the greatest Athenian architects and sculptures of the Classical period a play in its design. Followers built the temple as a way to worship the Gods of war and it stood as a symbol of the military and political strength of the Athenians. Athena was celebrated with the hopes of bringing victory. Athena is the virgin Goddess of reason‚ intelligent activity‚ arts and literature. She is
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Gooch May 12‚ 2012 Fashion and Communication It’s fashion a way of communication? Many people may contradict with the answer‚ but yes‚ fashion is a way of communication. Fashion and clothing are forms of nonverbal communication where no spoken or written words are used‚ but they send salient messages. Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Fashion is something we deal with
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If you look back through the past sixty years of fashion‚ you may notice a pattern. People may say that the true years of fashion began in the late nineteen forties and went on through the early nineteen sixties. If you look at fashion today‚ its almost repeated the look from sixty years ago. In each generation fashion trends become based on history and/or important events. in the nineteen forties fashion was being modeled by the military wear. World War II caused a drastic change in the way clothes
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H&M Fashion and Quality at its Best Price Leah-Marie Marsang 00044231 College of Science Technology Applied Arts of Trinidad and Tobago Abstract In this paper‚ we look at the European born fashionable clothing store‚ H&M. We gain knowledge of the brief history of the store‚ where it began‚ who started it and how it became worldwide. Also discussed‚ the different services and products H&M provide its consumer‚ who does it provide such products to and in what categories
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