rized ocean freight industry. First of all‚ we will introduce the background and development of ocean freight industry; explore the characteristics of ocean freight price and demand. Then we will analyze relationship between demand and price. Two famous shipping companies‚ COSCO and MSC will be introduced as examples to implement price optimization with price differentiation and competition considered in ocean shipping industry. Finally‚ we will discuss revenue management in ocean freight
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deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over. Blue Ocean is not about technology innovation
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words‚ places‚ and objects to levels that a average work could not reach without the use of symbolism. The more symbolism an author uses‚ the more attached a reader becomes to the story. Look at August Wilson ’s Gem Of the Ocean play. It is loaded with symbolism and has a deep meaning to the story. Every main character has something that symbolizes them. It shows the character ’s back rounds and what they have been through. For example Solly Two Kings has a piece of iron chain link he keeps in
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Summary and Response to Ocean Acidification Article The National Geographic article “Ocean Acidification; Carbon Dioxide is Putting Shelled Animals at Risk‚” argues that the drop in surface pH could have a devastating effect on not only the organisms living in the ocean‚ but the environment that surrounds us. Research has shown that at least half of the carbon dioxide being emitted into the atmosphere has been absorbed by the oceans over time. This has benefited our environment because by
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Indian Ocean Region The Indian Ocean is the world’s third largest ocean covering an area of over 28 million square miles. It is bounded by land masses on three sides. The exact boundaries of the Indian Ocean region has been argued but there is general agreement that it includes Cape Agulhas at the southernmost point of Africa‚ the Suez Canal‚ the entirety of the Persian Gulf‚ the Strait of Malacca‚ the Singapore Strait‚ and the west coast of Tasmania. The Indian Ocean region is comprised of
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The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market ‚ 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. On the other hand‚ Blue ocean strategists‚ create new environments‚ redefine products or services or the nature of competition‚ make competition irrelevant
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The sun was shining‚ the wind flowing through the air‚ and the waves were crashing onto the shoreline. The seagulls were roaming around trying to search for nourishment. As I step into the Atlantic Ocean I feel the sand between my toes and the water streaming around my body. I gazed at the horizon. The only thing I could see was the luminous sun and blue sky. The brisk water proceeds up my legs and to my torso as I stroll into the water. I submerged into the water and opened my eyes. All I could
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Ocean acidification is the ongoing decrease in the pH of the Earth’s oceans‚ caused by carbon dioxide from the atmosphere‚ Seawater is slightly basic (meaning pH > 7)‚ and the process is a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH < 7). Ocean alkalinity is not changed by the process‚ or may increase over long time periods due to carbonate dissolution. An estimated 30–40% of the carbon dioxide from human activity released into the atmosphere dissolves into
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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