According to a case study cited by Staudt and Stranz (2009)‚ Ocean Spray Cranberries‚ Inc is an agricultural cooperative owned by more than 750 cranberry growers in the United States and Canada. The company produces canned and bottled juice‚ juice drinks and food products at distribution centers in Bordentown‚ New Jersey; Kenosha‚ Wisconsin; Sulphur Springs‚ Texas; and Henderson‚ Nevada. August is usually a challenging month for Ocean Spray Cranberries‚ Inc.‚ when the Lakeville‚ Massachusetts-based
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Product‚ Pricing‚ and Channels Paper MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal
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Blue Ocean Strategy Paper Into‚ The blue ocean strategy in marketing is a distinctive method when it comes to building a customer base very different when it comes to competing within a certain type of industry. Instead of trying to compete in a crowded market place with existing companies‚ a blue ocean strategy will drive to create a complete new market segment that has no completion or other firms to compete against. In this day in age of technology and the emergence of it and globalization the
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contract of only 3 years. Based on the calculations of the costs of construction against the value of the contract‚ it is recommended that Ocean Carriers not go ahead with the construction. However‚ if a strategic alliance can be created with another carrier to lease their vessels‚ Ocean Carriers should accept the contract. If the strategic alliance is mutual‚ Ocean Carriers should build the vessel to add on to its own fleet. Key Financial Issues Mary Linn has to deal with the following key financial
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Developing a conceptual model for formulating and operationalizing Blue Ocean Strategies for Indian Companies Research Project Synopsis ATUL KUMAR 11A INDIAN INSTITUTE OF FOREIGN TRADE Contents 1.0 Introduction ................................................................................................. 1 2.0 Literature review.......................................................................................... 2 2.1 Defining strategy .........................................
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http://www.studymode.com/essays/Ocean-Carriers-133412.html Average daily hire rates are determined by market supply and demand. Factors such as the number of operating vessels‚ number of scrapped vessels per year‚ the age of the ships‚ the efficiency of ships‚ and market expectations of supply and demand; consequently‚ these factors drive average daily hire rates. Market conditions also drive rates since demand is dependent on the world economy. When the economy is strong‚ the demand increases‚
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Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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Ocean Pollution It is believed that 4.6 billion years ago our Earth was formed. And over 200 million years ago the great body of water on this planet‚ what we call the ocean‚ was able to be formed (History of the Ocean). For 200 million years our ocean has flourished with the life of all matters of creatures from some of the first ever cells to take life‚ to pre-historic dinosaurs‚ to the fish‚ plants‚ and mammals we see today. However‚ today we face a new point in the history of our ocean. Today
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Stacy Servoss Ms. Hines Eng. 090-D01 15 July‚ 2013 The Effects the Moon Has On the Ocean Tide The moon’s gravity affects tides on the earth. The sun and moon together pull on the earth’s oceans in different directions to create tides. But there are several other factors that complicate this process. Friction is the earth’s rotation and axis tilt on the sun and moon’s gravitational pull on the earth. This forces push on the earth’s atmosphere‚ creating high tides and low tides. The gravity
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Ocean Carriers Project Analysis Introduction Ocean Carriers receives a lease for a ship over three years starting in 2003. However‚ the company currently does not hold qualified ships that can meet customers’ demand. Our report is not only to assist Ms. Linn to decide whether or not to purchase a new ship but also give a reasonable suggestion on how long to hold on the ship regarding the NPV and long term prospective of dry bulk industry. Upon business operating in U.S or H.K‚ we consider four scenarios
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