Outline the main components of Kim and Mauborgne’s (2004) concept of ‘Blue Ocean Strategy’. Critically assess the strengths and limitations of this approach to pursuing competitive advantage. Use relevant examples to support your argument. Introduction In the contemporary hostile business environment‚ innovation has become part of any company’s paramount strategy for continuous survival. Nokia‚ despite being the world’s largest mobile phone manufacturer having a large customer base‚ realized how
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Blue Ocean Strategy Paper Karina Visloukh Marketing/421 April 13‚ 2015 Creig Foster Blue Ocean Strategy Paper The Blue Ocean Strategy In blue ocean strategy the demand is created instead of fought over. The rules are not is well defined and the opportunity for the profitable growth exists. The competition is made irrelevant. The blue ocean strategy breaks the value-cost trade off. Value innovation is the cornerstone of the blue ocean strategy. Value innovation is innovation is more than innovation
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It is important‚ as a part of any companies’ Blue Ocean Strategy‚ to explore the three tiers of non-customers‚ the buyers’ utility map and experience cycle‚ and uncover the blocks to buyers’ utility. As companies explore the three tiers of their non-customers they may be able to uncover an untapped potential for customers. The three tiers of non-customers identifies what customers are not purchasing a product or service you offer‚ as well as why they may not be part of your current consumer group
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“The Acid Sea‚” Elizabeth Kolbert wrote about how the polluted sea around Castello Aragonese provides us with a glimpse of our future oceans and how it interferes with the chemistry of the ocean. In the article “Our Oceans are Turning into Plastic … are You?‚” Susan Casey discusses the negative effects plastic has on the environment. “The Acid Sea” and “Our Oceans are Turning into Plastic … are You?” did an excellent job with providing strong arguments and appeals to inform and persuade the reader
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Plantation Slavery in Indian Ocean When topics such as African history and slavery are brought to mind‚ many American’s have a predetermined belief or idea on the subject. Such ideas may include that there is not much of African history until European presence‚ that African’s did not do anything of significance until the arrival of Europeans. Then‚ there are some beliefs that slavery was only a matter of American history. Both ideas are incorrect‚ in that there is plenty of evidence that points
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Alex Larson P.7 12/3/12 Change and Continuity of Commerce in the Indian Ocean Region from 650 CE to 1750 CE. The Indian Ocean has always been a powerful trading region‚ between East Africa and China‚ that has caused religion‚ crops‚ languages‚ and people to spread. Through the rise and fall of powerful land and sea empires‚ trade routes shifted and control switched hands numerous times over history. The goods have remained fairly constant‚ compared to the traders and the powers behind them
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The Indian Ocean is one of the oldest trade routes between Africa and Asia. During the early days of Indian Ocean trade‚ the buying and selling of goods took place only between the Swahili people living in East Africa and Arabs from Asia. Indian Ocean trade was made easy by the monsoon winds that circulated between Asia and the Eastern coast. These winds blew north to the south and from the south back to the north in a circular fashion. These winds change direction with the change of seasons. In
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International Journal Of Core Engineering & Management (IJCEM) Volume 1‚ Issue 8‚ November 2014 Comparison Between Ocean Strategies Prof.V.Raghu Raman Sr.Fculty IBRA College of Technlogy OMAN 44 ISSN: 2348 9510 International Journal Of Core Engineering & Management (IJCEM) Volume 1‚ Issue 8‚ November 2014 Abstract This paper aims to justify the arguments made concerning to different ocean strategies with regard to the marketing environment. In this paper the theories and articles of Kim & Mauborgne
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concerned about Global warming‚ ocean acidification‚ and pollution. Scientist are mainly concerned with global warming because it’s affecting our food and water supply. Pollution is also a serious issue that scientist are researching because scientist still don’t know how much it’s affecting our food chain. Ocean acidification is a serious issue too because it’s causing parts of the ocean to unsaturate. A reason for ocean acidification is excess of carbon dioxide making the ocean more acidic than what it
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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