business-standard.com/india/printpage.php?autono=45803... A viral hit Shelly Walia / December 10‚ 2011‚ 0:02 IST Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It’s a classic case of ‘viral marketing’ gone wild‚ says brand expert Harish Bijoor about the far-reaching impact of the song Why this Kolaveri Di. This quirky Tanglish (a portmanteau for Tamil
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Five Guys Burgers and fries: Ingredients for success To: Dr. Maggie Sizer Contemporary Business Due Date: 01/21/2013 Introduction The purpose of analyzing the success story of Five Guys burger is to examine the milestones covered by Five Guys to establish the successful business in private enterprise system. The perfect business plan that Five Guys has includes drivers of change on the system‚ the ethical and social responsibilities that Five Guys developed towards its employees. Furthermore
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(Apis) store more excess honey and pollen‚ hence the name honey bee. This concept is very easy to grasp‚ but there are 10 different types of honey bees and one hybrid that are in this family so they can be easily confused as many of them look similar (Buzz about Bees‚ 2010). Honey bees are also different than other types of bees in that their colonies are much larger. A colony normally consists of 1 queen‚ nearly 50‚000 workers‚ 300 drones‚ around 9000 larvae‚ and on top of that there are about 600 eggs
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October 2013 Hamlet‚ To be king or not to be king? What are the characteristics of a faithful leader? A good answer might include things like responsibility‚ wisdom‚ or levelheadedness. In Shakespeare’s Hamlet‚ there are many characters in a leading position‚ such as Claudius‚ Fortinbras‚ and Gertrude. But the character under examination in this paper will be none other than Hamlet. A brief summary of the situation is that Claudius murdered Hamlet’s father‚ the king‚ so he could gain the position
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BURGERS Gold Standard: most desirable or best attributes of a product that is highly acceptable to the customer. TEMP: served hot 130 °¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬ F TEXTURE: Bun soft and spongy not dry and soggy‚ Patty tender and juicy not dry‚ Cheese moist not hard and crumbly‚ Tomato firm and juicy DONENESS/TASTE: Patty fully cooked‚ no burnt taste‚ bun without distinct fermented flavor‚ no off taste on any ingredients. APPEARANCE: Ingredients are complete and properly portioned‚ packaging used
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AN ECONOMIC PROFILE OF NIKE Nike Inc. (NKE) is one of the best known and heavily advertised brands in the world. Nike designs‚ develops and markets footwear‚ apparel‚ equipment and accessory products. Nike principally targets athletic footwear and athletic apparel. Nike’s product categories include running‚ cross training‚ basketball‚ soccer‚ sport-inspired urban shoes‚ and children’s shoes. It also makes shoes designed for football‚ golf‚ baseball‚ tennis‚ walking‚ skateboarding‚ bicycling
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Ramly Burger does not need introduction for Malaysians‚ and the popularity of the Ramly brand itself eclipses its very own creator‚ Ramly Mokni. Ramly is the guy who has almost single-handedly changed the way how burgers are commercialized via the ’gerai’ concept. In 1970s‚ imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally produced at high volume which could match the standard of the imported meat while maintaining its halal standard. So‚
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the process of setting a price for a product or service and more than any other element of your marketing mix‚ will have the biggest impact on the amount of profit you make. Developing an effective pricing strategy is a critical element of marketing because pricing is the only element of the marketing mix that creates sales revenue; the other elements create costs and sales volume. An effective pricing strategy will help you: meet your profit objectives meet or beat your competitors’ prices
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A Complicated Fellow John C Maxwell says‚ “Effective leaders sacrifice much that is good in order to dedicate themselves to what is best.” and George Foreman says “Without appreciation and respect for other people‚ true leadership becomes ineffective‚ if not impossible.” You can apply these two quotes to the Greek drama‚ Oedipus Rex‚ written by Sophocles. In the play‚ Oedipus is the king of Thebes and his city is plagued by infertility and famine. Oedipus receives word that someone in the city is
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“Virality”‚ “Viral Loop”‚ “Growth Hack” … Ah! A lot of buzzwords you have been hearing lately? Well‚ yes. These buzzwords are making some noise already and let me tell you‚ it’s not at all rocket science. It is something that you can easily adapt and help yourself. So‚ how can you top your app in the App Stores? It is not as simple as you thought though and not as hard as some complicated science formula. It’s some well polished common sense we can call. 1) What is Virality or Viral Loop? Virality
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