people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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© 2006 CORNELL UNIVERSITY DOI: 10.1177/0010880406289070 Volume 47‚ Issue 3 1-14 The Role of Brand Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available
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Why is China Failing? China is becoming a great economic superpower because of its large economic growth rate. The past two decades‚ China ’s economy has grown at an average annual rate of more than 9% (Fishman‚ 2005‚ pg. 117). But the economic cost of environmental harm‚ growing inflation‚ and a slowing economic growth rate‚ China economy may not obtain the highest economic rank on the world stage. China was on the right track to becoming the next economic superpower but I think that pollution
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Mass Surveillance: Not A Necessary Tool On September 11‚ 2001‚ it was a normal day in New York City until it ended by the two airplanes crashing into the towers of the World Trade Center. Most Americans experienced the most tragic day in the country’s history. These attacks have had long-term social and personal effects on Americans. Since then‚ the government has expanded its power to engage in massive surveillance. This unprecedented surveillance power‚ which allows the government to secretly
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One of the most common side effects when trying to build muscle is overtraining. People don’t seem to understand that these programs are serious ones and you cannot take shortcuts. There are some steps to follow and you cannot just lift weights until exhaustion. First you have to take the weights step by step and don’t lift heavy ones if you are not ready and strong enough. Overtraining
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an attorney. Where did these rights originate from though‚ what is the purpose of them and are they really necessary? This paper will look at the origin of Miranda Rights and why they are necessary through the use of court cases. Before these rights were known as the Miranda Rights‚ they stem from the Fifth and Sixth Amendments: “No person shall be held to answer for a capital‚
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I believe the civil war was necessary. Without it we may have never taken the necessary steps to achieve freedom for the slaves. The southerns would never have given up there ways of life peacefully. There are many events of the time period that support my claim. The first example is the caning of Charles Summner. This is when Preston Brooks‚ a pro-slavery southern senator‚ attacked and beat Charles Sumner on the senate floor. This was after Brooks gave an Anti-slavery speech. The speech
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WHY IS WAR A NECESSARY EVIL There is no double that war is evil‚ human suffering in the biggest man-made disaster. It brings death and destruction‚ hunger and dieses‚ and run in its wake. If looking back to the havoc war only brings destructive effects to social and economic of this world. However‚ according to Richard Gabriel nations normally just customarily measure the ‘costs of war’ in dollars‚ lost production‚ or the number of soldiers killed or wounded. Rarely do military establishments
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and supplies to areas in which it was burdening to transport to using other kinds of transportation. Building the railroad served to also receive land‚ loans‚ and profits from the land they sold to settlers that wanted to cultivate or settle in the west‚ in which profits were given to people in charge of the construction of the railroad. To build this railroad they needed workers‚ but why did they choose the Chinese over any other type of person? Charles Crocker‚ an American railroad executive‚ hired
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implemented by emerging markets refers to economic policies created by John Williamson (Hooper‚ 2002; Rodrik‚ 2006). It is based on financial liberalization theory of McKinnon and Shaw‚ which emphasis on freeing financial markets from government intervention. Financial liberalization theory assumed perfect financial markets with perfect information‚ perfect competition and depends on institution-free analysis (Demetriades‚ 1999). These assumptions are irrelevant in the sense that market‚ as a whole
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