to Kotler’s product strategy. Kotler suggests that a product should be viewed at three levels Augmented product •Guarrantee •After-sales servicing Total product •Branding •Packaging •Features Core product •la Raison d’etre or Why is the product in existence If we look at the three levels‚ Levi’s Type one jeans or Silver Tab‚ both failed at the first level itself: la Raison d’etre. The new set of jeans had nothing that compelled people to buy. In other words‚ “ no major
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WHY CIVIL SERVICE REFORMS FAIL Charles Polidano Office of the Prime Minister Auberge de Castille‚ Valletta CMR 02‚ Malta Tel: +356 224395 Fax: +356 246362 E-mail: charles.polidano@magnet.mt IDPM Public Policy and Management Working Paper no.16 http://www.man.ac.uk/idpm/idpm_dp.htm idpm@man.ac.uk March 2001 Abstract Tactical choices in the design and implementation of civil service reform can determine whether it succeeds or fails. Yet researchers have paid scant attention to tactical
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CONTENTS Introduction Competitive Review of famous brands * Unbranded Tea * Tapal * Unilever (Lipton and Supreme) * Vital Marketing Mix Analysis * Product * Place * Promotion * Price SWOT Analysis of Tetley Tea * Strengths * Weaknesses * Opportunities * Threats Buyer Analysis * Brand Loyalty * Demographics * Consumer Awareness * Positive Motivation * Rational vs. Emotional Motives * Success and Failure Influence * Substitute Goals * Arousal
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War Ⅰ for bombing‚ military observation of the enemies and their territories‚ and after the war ended‚ as passenger transporters. Even as of 80 years later‚ this event still has no definite answer for the explosion. Yet‚ there are many theories about why the actual explosion took place. Although‚ while some theories suggest that sabotage caused the Hindenburg to explode‚ evidence shows that bad design‚ dangerous weather‚ and a hydrogen leak combined to
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failure of the business cannot be underestimated. Basically it’s not enough for an entrepreneur to have a great idea to achieve success‚ but the other steps and choices that are made after‚ lead to the business success or failure. Some entrepreneurs fail to grow their businesses because of the refusal to take responsibility for their mistakes‚ and then put the blame on other factors. By doing this they hinder themselves from thoroughly analysing the feasibility of the business idea and making necessary
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ARTICLE Information Systems Development Failure: A Case Study to Highlight the IS Development Complexities in Simple‚ Low Risk Projects in Developing Countries. Summary In this research article the authors believe that we can Lear from an Information System Development Project (ISDP) failure too. And the study of failure plays an important role in the long term success of any organization for the eagerness of constant and growing improvement by assessment and monitoring of the information
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of those countries who were ready to adopt and follow the path of industrialization—North America‚ Western Europe‚ as well as Australia and New Zealand. But during the same period‚ absolutism that resembles the one that exists in Eastern Europe and Africa‚ was hindering industrialization in many parts of Asia. According to these authors‚ China and India were unable to make use of commercial and industrial opportunities while Western Europe was accelerating economic growth. The reason‚ for instance
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28608‚ USA Phone: +1-828-262 6006‚ email: elorantaj@appstate.edu Paper to be presented at the Sixth European Historical Economics Society Conference‚ 9-10 September 2005‚ Historical Center of the former Imperial Ottoman Bank‚ Istanbul. WHY DID THE LEAGUE OF NATIONS FAIL? INTRODUCTION The economic and political instability of the interwar period and the rise of authoritarian regimes are often seen as extensions of World War I and the Great Depression. The League of Nations‚ in turn‚ is usually seen
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their products cheaper than any of their competitors while maintaining great taste and quality‚ has gained the support of many Israelis and have opened more than 160 stores across Israel. Even though Starbucks’s visions and goals may reflect well in most of the world‚ that’s not the case in Israel. The Israeli market seem to prefer business models like Coffix’s‚ while Starbucks business model focuses on higher prices for their special service and “premium” coffee‚ which the Israeli customer doesn’t
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Why was Africa colonised in the years 1870-1914? The Colonization of Africa was due to a wide range of factors‚ not only economic and political but also for social‚ religious‚ humanitarian and technological reasons‚ which differed from country to country. Africa’s diplomatic‚ strategic and material potential led European Powers to seize the opportunity to exploit a new continent. During a period between 1870 and 1914‚ where the continent of Africa was completely annexed by the leading European powers:
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