REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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Why did Jiro need communication? Because‚ first‚ communication acts to control. Second‚ communication fosters motivation. Third‚ communication provides for the emotional expression of feelings and fulfillment of social needs. The last one‚ communication provides the information individuals and groups need to make decisions transmitting the data needed to identify and evaluate choices. To control the employees’ work‚ Jiro evaluated them directly after they had finished their work. If they did their
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Foundation‚ http://www.fff.org/commentaries. Jones‚ J. (2007‚ September 7). Vast Majority of Americans Opposed to Reinstituting Military Draft. Gallup News Service. Retrieved April 11‚ 2007 from EBSCOhost‚ Apollo Library. Koch‚ N. (2004‚ July 1). Why We Need the Draft Back. Retrieved April 11‚ 2008 from www.washingtonpost.com.
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WHY DO WE NEED TO STUDY LITERATURE. Literature is part of our cultural heritage which is freely available to everyone‚ and which can enrich our lives in all kinds of ways. Once we have broken the barriers that make studying literature seem daunting‚ we find that literary works can be entertaining‚ beautiful‚ funny‚ or tragic. They can convey profundity of thought‚ richness of emotion‚ and insight into character. They take us beyond our limited experience of life to show us the lives of other people
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Why do companies need a strategy? Strategy is very important for a business. Without a strategy an existing business can drift away from its customers and become uncompetitive with its environment and eventually the business will stop making profit. This is known as strategic drift. In other words‚ having a strategy is a way to remain competitive or it is a way of forcing a strategic change when an organisation has drifted away from its environment and is staring to fail. Lately‚ these strategic
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Demand for our products may be adversely affected by changes in consumer preferences and tastes or if we are unable to innovate or market our products effectively. We are a consumer products company operating in highly competitive markets and rely on continued demand for our products. To generate revenues and profits‚ we must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on our part to anticipate or react to such changes
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Application Paper Why Good Girls like Bad Boys? Just about every woman at some point in her dating life will fall for a bad boy. For example there’s Edward and Bella from the Twilight Series and there’s Uncle Jesse from Full House. A bad boy is a thug‚ a roughneck and a rebel without a cause or he could be the nice guy next door who’s smooth as silk‚ but deep down inside he’s a cold hearted person. Bad boys are the type of guys your mom warns you about but because they’ve got thug appeal your
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their health. And still to today‚ we use animals for our needs. Animals have supplied us with the technology and advances in the medical field. Without them‚ we would have never been able to perfect the polio vaccine. They are a vital part of our survival. Animal testing strengthens our community and saves us from possible casualties. There are many reasons to keep up this practice of animal testing. It has been happening for years‚ so why stop now? The most prominent case of success within animal
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Like mother like daughter‚ that’s a phrase that’s used when the personality or behaviors of the mother are found to be similar to those of the daughter. A lot of people assume that one’s daughter is just like their mother‚ and a lot of the times that is true‚ in some aspects. In other aspects‚ mothers and daughters can be complete opposites. My mother and I are the perfect example of having similar behaviors but at the same time being completely opposite of each other. Ever since I was a kid‚ I’ve
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I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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