Nova School of Business and Economics 2012/2013 DOGFIGHT OVER EUROPE: RYANAIR Case Study This set of questions refers to Version (A): 1. Which kind of customers was Ryanair trying to attract when‚ in 1999‚ Michael O’Leary took charge of the firm? Those with a low price elasticity of demand or those with a high price elasticity of demand? Explain. Considering that we are talking about the same product‚ in an industry with many firms‚ where producers and consumers know all quoted prices
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institutions of government. “It has many roles which include giving advice on the exercise of prerogative‚ (A Prerogative is an exclusive legal right given from a government or state and invested in an individual or group‚ the content of which is separate from the body of rights enjoyed under the general law of the normative state) powers and certain functions assigned to the Queen and Council by the Act of Parliament.”1 The Judicial Committee of the Privy Council also has a major role to play‚ as it
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Ryanair is considered to be the largest low fares airline in Europe. They have over 800 low fare routes across 26 different countries‚ so this gives you an indication as to the scale of this employer. Despite being a low budget airline‚ they are anything but budgeted when it comes to their staff. With real incentives and genuine opportunities for career progression‚ staff at Ryanair are valued for the hard work they do in helping to run one of the most successful budget airlines in the world. With
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that are inexplicit‚ unwritten and not legally binding. They also bring out different reactions from employees when they feel that there has been a broken promise or violation of the contract. They also see the psychological contract as a t useful and important way of understanding an employment relationship and its behavioural effects. The psychological contract has a way of understanding employee well being‚ attitude and performance and different organisations have different psychological contract
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Ryanair Case Analysis 1. Porter’s Five Forces Analysis Substitute: In this industry‚ there are high substitution power because if one airline decides to raise prices then customers are going to switch to a cheaper airline company. The majority of passengers are price sensitive and have the option of taking other forms of transportation such as the rail or ferry. Customers are willing to travel longer if they can pay for a cheaper fare. The round fare for ferry and rail is 55
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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Political correctness has gone too far The "Politically Correct" movement’s purpose is to bring historically condescending terms‚ offensive music and art‚ and controversial educational content to an end and replace them with more positive and less-offending references. Offensive and demoralizing efforts are wrong‚ but the censorship and deletion of words and phrases that do not contain the intention to demoralize are taking political correctness too far. Politically correct (or "PC") antics have
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Europe. The market share leader is Ryanair. Important competitors are EasyJet‚ Air Berlin and the two smaller airlines: Norwegian Airlines and Wizz air. Also Aer Lingus can be seen as a competitor‚ despite the share of Ryanair in the carrier. Due to the economic recession opportunities for budget carriers increased. By mid-2009‚ budget airlines accounted for over 35% of scheduled intra-European traffic. Different players on the low-cost airline market Ryanair is an low-cost carrier‚ positioned
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International Strategic Management Coursework 2011/12 Case study analysis: Ryanair – the low fares airline: wither now? Executive Summary The purpose of this paper is to use analysis of the airline industry and of Ryanair to highlight the firms’ successes thus far. It also considers the sustainability of the current strategy by viewing the future of the firm and its competitors. Using Porter’s five forces‚ the VRIO framework and the SWOT analysis it gains intimate information on the factors
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reading a newspaper or book we develop our analytical thinking so the brain is working and getting new knowledge for the rest of our life. However‚ there is a fact that a person who likes to read will be successful but a person that does not like read will fail in life because that is what the educational system suggests. Society is forcing people to improve their life or better to say our life‚ because life is harder day by day‚ that is why is important for us to prepare ourselves and the only way is
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