ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Morgan Gaines February 24‚ 2013 Essay #3 Stop Playing the Blame Game Growing up children love to eat at McDonalds‚ Burger King‚ or their local pizza place. The fast food industry offers prepackaged‚ unhealthy foods that are marketed through advertisements and media as a kid friendly quick breakfast‚ lunch or dinner. Many blame obesity in children and young adults in the easy access to fast food. Is it fair to suggest that the numerous fast food places that are available are the leading factor
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1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Name:Bao linh Class:L5-B FAST FOOD IS SAFE‚ INEXPENSIVE AND SUITS A BUSY‚ MODERN LIFESTYLE. Society is developing everyday‚ people must be busy with a lot of work and can’t relax. Follow up‚ many restaurant appear to serve customer who is can’t cook at home‚ choose convenient and quick ways. Fast food which is established by business‚ have a lot of famous brand. This essay will discuss reason why fast food is safe‚ inexpensive and suits a busy‚ modern lifestyle. To start with‚ the
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failed to recognize the changing trend in customer’s preferences to better tasting‚ fresher food. This trend led to new sub markets emerging for tastier‚ fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth;
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Fast Food or Sit down Restaurants Enjoying your food with warm cooked bread along with sweet butter to spread and an iced cold drink to top it all off‚ or Rushing to eat your food because you feel as if you have to scarf it down before it gets to cold. Sit down restaurant or fast food what would you prefer? Sitting down talking‚ ordering refills and desserts is my favorite while at a sit down restaurant but sometimes I am in a bit of a hurry and need to swing bye and get something fast that is
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find anything as cheap‚ tasty and convenient as fast-food. Meeting the demand of people in the increasing busy pace of work‚ such fast-food chains as KFC‚ BBQ or McDonald were introduced and have deeply ingrained among those who work more and more while spending less and less time on cooking. Nevertheless‚ fast-food chains should not be supported due to several reasons. For one thing‚ fast-food is apparently not good for people’s health. Such fast-food products as fried chicken‚ fried potatoes are
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Diana Guzman EAP English Mrs. Nelson‚ Per. 2 May 1‚ 2011 The Opportunity to Learn‚ Is food Dangers? Most parents shop and cook for their children .As children grow older‚ they gain more responsibility and parents relinquish some control. Some parents think that their children are old enough that they forget to teach their children the importance of eating healthy and cooking. Some say that they are too busy and work too much to teach their children how to cook. Tom Small states that
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Running Head: AMERICAS OBESSION WITH FAST FOODS Americas Obsession with Fast Foods Natasha Camargo Hudson County Community College‚ New Jersey Abstract Research on as to why are Americans so addicted to fast foods‚ specifically on the psychological aspect such as the way fast food companies advertise their brand by using color psychology‚ the halo effect‚ and how they trigger memory eating into their products‚ brand‚ and environment surrounding their brand. Companies specifically
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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