When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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part of the business. Carter should start by evaluating the positions themselves. Through identifying which positions are no longer needed he can then start to look at personnel. Then he can devise a plan of which managers to let go. If there are some
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12 New Rules B2B Product Launch by Dan Adams You may post this e-book to your blog or forward to others. 12 New Rules of B2B Product Launch www.b2bproductlaunch.com of © Marketing © Advanced Industrial 2009 Advanced Industrial Marketing‚ Inc. Why new rules? Why now? First‚ the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier—not the other way around. If someone deep inside a prospect company can’t find you‚ your new product just
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The New Product Development Process and Merck and Company Introduction The business environment of the 21st century is very different from the business environment 200 years ago. Since the Industrial Revolution until today‚ businesses have developed more and more products to meet the needs of an ever increasing world population. The cycle of business has been changed dramatically since the invention of the Internet‚ which has shortened the selling cycle and made it more convenient
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Igor Ansoff Product /Market Mix The Igor Ansoff product-market mix helps to understand and assess marketing or business development strategy. Any business‚ or part of a business can choose which strategy to employ‚ or which mix of strategic options to use. This is one simple way of looking at Strategic development options. Existing Products New Products Market Penetration | Product Development | Market Development | Diversification | Existing
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Gross National Product GNP Top 10 (2004) (currency exchange rate) Country GNP ($ mill) 1 United States 10‚945‚792 2 Japan 4‚389‚791 3 Germany 2‚084‚631 4 United Kingdom 1‚680‚300 5 France 1‚523‚025 6 China 1‚417‚301 7 Italy 1‚242‚978 8 Canada 756‚770 9 Spain 698‚208 10 Mexico 637‚159 Gross National Product (GNP) is the total value of final goods and services produced in a year by domestically owned factors of production. Final goods are goods that are ultimately consumed
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apparel retailer of accessories and personal care product for women‚ men and children (Gap Inc.‚ 2013). The company has five brands to operate: Gap‚ Banana Republic‚ Old Navy‚ Piperlime‚ and Athleta. The first brand name established is Gap. When the Gap brand was growing in recognition‚ it increased expectations for continued growth. Unfortunately‚ the company experienced a series of internal and external economic crises. So‚ Gap must find the issues where they occurred and identify the way to respond
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Maars launches ERP product CHENNAI: Maars Software International Ltd has launched Maarsman Compact‚ a plug-in-play ERP product for small industries. The product is based on Maarsman‚ the company’s existing ERP solution. The new product is a ``simple and low-cost ERP solution for small industries’’. It requires no customisation‚ and can be implemented instantly‚ the company’s Managing Director‚ Mr. T. Varadharajan‚ said. Maarsman Compact‚ priced at Rs. 2.5 lakhs‚ comes with a bundle of Windows
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Introduction New product developments are one of the main sources of competitive advantage for companies today. Companies need new product to keep up with its’ competitors. New product development can be considered as activities that aim to bring new products to market. The objective of NPD is to minimize the risk of failure. As NPD absorbs both financial and human resources from a company‚ it is therefore necessary to develop and implement a methodology for assisting in the introduction of new products
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137 The new new product development game Stop running the relay race and take up rugby Hirotaka Takeuchi and Ikujiro Nonaka In today’s fast-paced‚ fiercely competitive world of commercial new product development‚ speed and flexibility are essential. Companies are increasingly realizing that the old‚ sequential approach to developing new products simply won’t get the job done. Instead‚ companies in Japan and the United States are using a holistic method—as in rugby‚ the ball gets
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