RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
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CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which‚ in combination‚ perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer
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DISTRIBUTION MANAGEMENT 1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user‚ using direct means‚ or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale‚including storage at warehousing locations or delivery to retail distribution points
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"Crossing the Bar" by Alfred‚ Lord Tennyson is a poem that expresses a sailor’s death. The poem starts with the sailor getting to know that he is going to die very soon by hearing a call from the symbols "sunset and evening star" and "twilight and evening bell" both which represent the onset of the night. The sailor‚ in the entire poem is actually asking his family and friends not to be heartbroken or to cry when he dies. The phrase "moaning of the bar" refers to the sad sound made by the wind and
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Milton Hershey once said “Give them quality. That’s the best kind of advertising in the world” (“Milton Hershey Biography 1”). He was determined to have his chocolate made with the best quality‚ so that one day his products would be all over the world. As a child‚ Milton Hershey faced many obstacles. By the age of ten‚ his father was barely involved in his life. Without his father‚ Milton helped out his mom by taking a confectioner apprentice job and fell in love with the idea of making candy. He
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EXTERNAL INDUSTRY ANALYSIS The overall chocolate market in Canada was finding itself in a slow-growth environment with only 2% annual growth projections after 2006 and the industry as a whole had been experiencing a decline in growth. The chocolate market has two distinguished sectors – lower quality‚ more affordable mainstream chocolate and premium‚ higher cost chocolate. The lower quality sector was performing poorly‚ whereas the premium sector was experiencing growth around 20% per year‚ leading
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touch with all the company channels. 2. Independent Beauty Consultant will have the Ownership of all the products that they are using in there business by buying them as a whole sale from the distributor so‚ that all the products are available for her customers when needed. 3. Independent Beauty Consultant has to stay in contact with her customers by offering them from time to time Promotions and good offers to attract their customers to visit her shop and use her services and products.
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"An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India" is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA‚ which enlightens us about the size & status of chocolate industry in India. The project gives information about the competitors‚ their market share‚ and their product basket and highlights success features. The project also presents data on types & categories of chocolates‚ a brief study of chocolate manufacturing process The
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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