Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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core business) 2. The marketing plan 3. The operations plan 4. The staffing plan. 5. The financial plan THE PLANNING CYCLE Tackle your business planning in stages‚ starting with your marketing plan. For each of these stages‚ use a three-step cyclical planning process. Step 1: Think and Strategise * Clarify your objectives - what do you want to achieve in your business and each area of your business? * Be concrete‚ using figures and targets‚ workflow diagrams‚ financial
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source is associated to this holiday… chocolate. But when you get that heart shaped box of goodies do you stop and think about where it came from? Who made it? Who’s forced out of their homes into slavery onto cocoa farms working in inhumane conditions? How about the young boys who are beaten down at the ages of 12 to 16‚ or even younger. Neither did I. When you think of chocolate you think of words such as sweet‚ delicious‚ rich. When these children think of chocolate they think of words such as pain
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MANAGING CATERING EQUIPMENT: * Catering equipment falls into two basic categories: 1. FRONT OF THE HOUSE SERVICE EQUIPMENTS * Is designed highly portable for ease of transport and storage‚ some equipment can be designed for flexible use when outside catering is a service of the catering business. 2. BACK OF THE HOUSE SERVICE EQUIPMENTS * Consists of a core of food production equipment that generally requires establishing a permanent food production area. FRONT OF THE HOUSE
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses
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responsible for formulating effective distribution strategy (place) in order to keep the other Ps moving (Distributionstrategy.org.‚ 2013). As a result‚ studies described distribution strategy as crucial prerequisite for success of any business (Chapter 15: Product Distribution‚ n.d.). It is a plan of actions employed to move service/product from the manufacturer to the end consumers through different approaches such as physical distribution and distribution channels. Generally‚ it tries to describe where
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PROJECT “AN INFOTAINMENT CHANNEL” SUBJECT: INTODUCTION TO BUSINESS GROUP MEMBERS * MATEEN MAHMOOD BUTT BBA-FA09-072 * M. TAAHA EJAZ BBA-FA09-063 * SYED FAWAD BBA-FA09-138 * ADNAN REHMAT BBA-FA09-007 * ZAHID KHALIL BBA-FA09-153 * HUMAYUN KHALID BBA-FA09-090 CLASS/SECTION: BBA 12-A SUBMITTED TO: MADAM FUKAIHA KAKAKHEL. DATE: 19-12-2009
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The Chocolate War Why would a person decide to betray the beliefs they had fought so hard for? In Robert Cormiers novel The Chocolate War‚ the character of Jerry Renault changes drastically from a rebel to a follower in the end. The school gang known as the vigils and his moral beliefs motivates Jerry’s actions. He feels he must take a stand against evil. Jerry can be considered a hero because of his beliefs. In the end however he gives in to the things he fought against and becomes a follower
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COMMUNICATION CHANNEL Communication channels carry the data from one computer to another Two categories of communication channels Physical Connections Ethernet cable – consists of twisted pair cable; slowest; being phased out by more advanced and reliable media Coaxial cable – single solid copper core; 80 times transmission of twisted pair; television and computer networks Fiber optic – 26‚000 times capacity of twisted pair cable; more secure and reliable; best over limited distances; lighter‚ more
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