------------------------------------------------- Table of contents 1. THE BRAND ITSELF 3 1.1 Brand elements 3 1.2 A brand is more than a product 3 1.3 Why do brands matter ? 4 1.3.1 To consumers and manufactures 4 1.4 How are brands positioned ? 4 1.4.1 Segmentation 4 1.4.1.1 Nintendo Wii 5 1.4.1.2 Nintedo DS and 3DS 5 1.4.2 Positioning 4 1.4.2.1 Nintendo Wii 5 1.4.2.2 Nintedo DS and 3DS 5 2. BRAND EQUITY 8 2.1. What is a strong brand ? 8 2.1.1 Brand Awareness
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Computer/Video Games: The Effect on Students’ Academic Performance INTRODUCTION Back in the 19th century when the first ever computer was built‚ the primary recognized purpose of the computer was to be help man accomplish work easier‚ faster‚ and more precise. Computer back then was not a part of their lifestyle and is even an alien to the society but nowadays‚ this has finally become a daily routine of man. Undeniably‚ this technology has played and continually plays a big role in the development
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The Relation of Narratives and Video Games Video games are a relatively new form of entertainment; the first video game is considered to be Tennis for Two (1958)‚ around fifty years ago‚ while film has been around for over one-hundred years‚ the printing press for over five-hundred‚ and storytelling for thousands of years before that. Because of its newness‚ video games are a developing medium‚ their conventions and potential have not been explored as fully in comparison with film and literature
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association of violent video games and aggressive behaviour. Conclusions: Several lines of evidence suggest that there is a link between exposure to violent video games and aggressive behaviour. However‚ methodological shortcomings of research conducted so far make several interpretations of this relationship possible. Thus‚ aggressive behaviour may be a consequence of playing violent video games‚ an expression of hostile traits that existed before exposure to these games‚ and/or it may be a result
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Company Analysis: Nintendo released a kind of video game player that is played at home called Wii in 2006‚ but it has been available in 7th December 2007 in market. Nintendo has founded by Fusajiro Yamauchi on in September 1889 in Kyoto‚ Japan. Nintendo has 21 subsidiaries and 8 affiliates and also a common deponent in Video games industry. Its brand was established for the family entertainment. Nintendo’s history is a company for video games and toys with the reason for serve entertainment for
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research has shown that video games are the fastest growing form of entertainment in the world‚ and almost young people age 8-18 play video games an average of 13.2 hours every week (Price-Mitchel‚ 2013). It seems that the young people who are influenced utmost by these games. Many people believe that some games may have positive impact‚ but other people consider that some games are probably in reverse. Consequently‚ people may destroy themselves if they continue to play games without knowing about
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Introduction The global video game market‚ or the so called interactive entertainment industry‚ is the economic sector which focuses on the development‚ marketing and sales of video games. The worldwide video game sector includes video game console hardware and software‚ online‚ mobile and PC games and has reached $ 93 billion in 2013‚ up from $ 79 billion in 2012. Currently‚ the video game industry is a massive source of development; profit still stimulates technological advancement
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intrigued the most in is the one of the video games. Video games have always interested me‚ ever since I was a young lad. I began playing video games when I was at the age of 4; it began with the Nintendo Entertainment System‚ one of my personal favorites. Next after a span of a few years my family purchased me and my brother the PlayStation One‚ which was an innovation of its time. The PlayStation Two came a few years later with better selection of games and improved graphics‚ very very fun in my
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Industry background The video game industry (formally referred to as interactive entertainment) is the economic sector involved with the development‚ marketing and sale of video and computer games. It includes video game consoles‚ game software‚ handheld devices‚ mobile games and online games. The video gaming industry has been growing exponentially in recent years. The growth is expected to leap-frog in the future. Following chart shows the projected market share by 2010 of different segment
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Home Video Game Industry In 1972 founders Nolan Bushnell and Ted Dabney scrounged $50‚000 from family‚ friends and local banks‚ formed their own company. They hired Alan Alcorn who created Pong and put a sample unit in Andy Capp’s Tavern in suburban Sunnyvale to see if anyone would play it. Twenty-four hours later‚ the owner called Bushnell in a rage and demanded that he get over to the bar with his tool kit as soon as possible--the prototype game had broken down because it was being flooded with
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