NORTH SOUTH UNIVERSITY Term Paper on: HAMILTON WATCH COMPANY Marketing Management Submitted To: Prof. Dr. Md. Mahmodul Hasan Faculty of Business Administration MBA Program Submitted by: KOCHHOPER DIM Md. HasanSajib 141 1708 060 Shayam Arafat 133 0718 060 Subeh us Sama 141 1663 060 TauhidRahman 133 0535 060 Date of Submission: DECEMBER 20‚ 2014 Introduction The Hamilton History is a 120 years long and eventful travel from Lancaster in the US to Biel the world capital of watchmaking in Switzerland
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INTRODUCTION: This marketing plan is prepared to explain the goals and objectives of a dedicated marketing function within The Swatch Group (Swiss) when The Swatch Group (Swiss) exports Natural Sign Swatch Watch to Malaysia. This plan draws on the experience of marketing professionals in this industry as well as professionals in the advertising‚ marketing and community relations’ disciplines of the private sector. The target market is for youngsters aged between 18 years old to 25 years and the
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Executive Summary Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers. Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising. Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas，people
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Hello everyone‚ and thank you for attending our Giant City graduation tonight. I would first like to start by paying recognition to the ones who have gotten my classmates and I where we are today. To the teachers and staff who have helped us through all these years and never gave up on us. To all the parents and family who have supported us and have done so much for us. And to my classmates themselves whom have made these years together so great and memorable. I thank all of you. I’m sure most
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Godzilla vs. the Giant Scissors: Cutting the Antiwar Heart out of a Classic Brent Staples wrote a very interesting article that caught my attention. It is about Godzilla and how the American cinemas took Godzilla and hid its true meaning. Even pop culture can relay moralistic messages by using tone‚ purpose‚ and subliminal. Pop culture such as movies‚ books‚ music‚ and television shows‚ normally are about fictitious things that we watch to get away from our everyday lives. Some on the other
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The History of cars By Luke Geisz Today‚ we do not think much of our cars. Everyone has them‚ they’re a common object. They weren’t always like that. Cars used to be only owned by wealthy enthusiasts. They weren’t today’s enclosed‚ climate controlled‚ easy to use devices at all. In fact‚ they were incredibly hard to use. There was no standard controlling system like today’s gas/brake/clutch pedals‚ auto transmission‚ steering wheel‚ and other controlling devices. Some had a steering wheel‚ some
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(Tony Scott was often pictured wearing a GW-3000B‚ as is Ron Howard and Francis Ford Coppola) and soldiers. Ex-Special Forces-British SAS soldier Andy McNab mentions in several of his novels how his fictional character Nick Stone relies on a G-Shock watch. According to Mark Bowden’s book Blackhawk Down‚ the DELTA Operators wore G-Shock watches during the combat events of 3 & 4 October 1993. Since then‚
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BUY A HYBRID‚ SAVE THE PLANET Topic: Hybrid Cars General Purpose: To orally present information by sharing‚ defining‚ or explaining. Specific Purpose: To persuade my audience that hybrid vehicles are an environmentally sensitive and affordable for almost anyone. Central Idea: Hybrid cars have several advantages over conventional cars. Introduction I. Here is an alarming statistic: According to the website GreenerCars.com‚ the United States is the world’s largest emitter of carbon dioxide
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were reserved for women‚ and considered more of a passing fad than a serious timepiece. In fact‚ they were held in such disdain that many a gentlemen were actually quoted to say they “would sooner wear a skirt as wear a wristwatch”. The established watch making community looked down on them as well. Because of their size‚ few believed wristlets could not be made to achieve any level of accuracy‚ nor could they withstand the basic rigors of human activity. Therefore‚ very few companies produced them
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Market Analysis for case of Giant Consumer Products DATE: Nov‚3 ‚ 2014 TO: Professor. Tim Gilbride FROM: Xiaorong (Sharon) Yi‚ Tongbo (Tony) Cheng SUBJECT: The Sales Promotion Resource Allocation Decision _____________________________________________________ Purpose Statement This report determines that in order to generate short-term sales lifts‚ Frozen Foods Division (FFD) of Giant Consumer Product (GCP) should put Nature Meals on promotion. The recommendation is based on the analysis of existing
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