Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie
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Mad Men‚ liked equally by critics and viewers‚ is one of the most popular TV series of the past few years. A fictional story set in the 1960s‚ it revolves around six men and women working for an ad agency: Don Draper‚ Pete Campbell‚ Peggy Olson‚ Joan Harris‚ Roger Sterling‚ and Bertram Cooper. The agency produces advertising campaigns for various products. The plot begins with Draper joining the ad company Sterling and Cooper. A few years after Draper joins‚ a British company tries to acquire
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document is an evaluation of the unemployment and drug dealing situation in East Harlem New York. It is based on five years of ethnographic data that was collected by the anthropologist‚ Dr. Philippe Bourgois of the University of Pennsylvania. As the social worker assigned to this evaluation‚ I have collaborated with Dr. Bourgois to give an anthropological explanation behind the high rates of unemployment and drug dealing in East Harlem. This report is based on the experiences of a man who worked within
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There were numerous amounts of reasons to why the Renaissance was significant. One reason is because it is known as the revival of the arts. The Enlightenment‚ Scientific Revolution‚ and Industrial Revolution started to develop better than ever before. The arts was such a major area and till this day people come from all over the world to see the art. Many philosophers started to emerge during this time period like John Locke‚ Immanuel Kant‚ Jean Jacques Rousseau‚ and Voltaire. Everything that
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1939 the St.Louis was refused entrance to Havana after a 14 day long journey. It had left its port two weeks earlier in Hamburg on the 13 of May. It was carrying 937 passengers(Holocaust memorial). Most of the passengers were Jewish German citizens but there was also some Europeans‚ Spanish and Cubans aboard the ship(Historica Canada). Most of these were refugees searching for a new home where they would be safe from Hitler. Once the ship was refused entrance to Havana Its captain was forced to ask Canadian
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revenues‚ is the manufacturer of Barbie‚ Hot Wheels‚ Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls‚ different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001‚ when MGM’s Bratz dolls were introduced‚ the realistic look of these dolls attracted girls and they started abandoning Barbie dolls. Now Barbie faces stiff competition not
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in East Asia East Asia is known for its culture and long history that stretches for thousands of years. Their long history paved way to the development of their rich culture and traditions and this is very evident to their festivities and occasion. One way to see the development of their culture through the years is through their wedding traditions. It is where you will see the intricate pattern of how people live and their belief in each era. Korea Korea is one of the countries in East Asia
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history of the Middle East. The old Ottoman Empire dissolved and the victorious European powers decided to use the nations of the Middle East as bargaining chips. The Modern Middle East can be traced back to the events of World War I and especially the events following the War. The Ottoman Empire fought alongside the Central Powers during the First World War. They had connections with Germany relating to economics and trade‚ including the Orient Express train. Additionally‚ Germany was leading Europe
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the Portuguese colony of East Timor (p. 279). It was until this time that the country of East Timor had been loosely administered by the Portuguese. Because of this notion that‚ “…for more than four centuries Portugal had been the dominant‚ almost exclusive‚ external influence in East Timor” (p.281). It is also important time because the country of East Timor sought out for their independence from the Portuguese. However‚ in September of 1974 the neighboring country
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Review Questions 1. What is popular music? Popular music is any music since the mid-1800s that is popular with the preferences of anyone from a teen to a mid-aged adult. 2. What theme does pop music typically use in the lyrics? Describe one pop song that uses this theme. Why is this theme such a popular one? Pop music typically uses the theme of love and relationships in the lyrics. One pop song that uses this theme is the song “Marry Me” by Jason Derulo. Some of the lyrics are “…And if I
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