© The Journal Contemporary Management Research 2010‚ Vol.4‚ No. 2 THE INFLUENCE OF CHILDREN ON FAMILY PURCHASING DECISIONS IN OTA‚ NIGERIA S. T. Akinyele* Abstract Children constitute an important target market segment and merit attention from a marketing perspective. The role that children play in making decisions concerning the entire family unit has prompted researchers to direct attention to the study of influence of children. This research focuses on the influence of children on family
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Pricing Strategies Marketing 0571 September 27‚ 2012 Pricing Strategies Price is one of the key elements to consider when deciding which products and services to provide and where to sell them (Kotler‚ & Keller (2006). Companies face several pricing issues when selling products and services abroad. Once a company decides on which country to sell in‚ it must determine the best mode of entry. Some choices of entry are indirect exporting‚ direct exporting‚ licensing‚ joint ventures
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EFFECT OF ATMOSPHERIC PRESSURE ON THE ENVIROMENT THE BIOSPHERE Variations in atmospheric pressure can present special problems for the respiratory systems of animals because atmospheric pressure affects the exchange of oxygen and carbon dioxide that occurs during animal respiration. Normal atmospheric pressure at sea level is the total pressure that a column of air above the surface of the Earth exerts (760 millimetres of mercury‚ or 1 atmosphere)
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Pricing Strategy Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business. As is known‚ pricing is one of the most important steps for business plan which needs good research‚ calculations and formulations. There are different pricing strategies to put into effect due to the market and product conditions‚ such as premium pricing‚ penetration pricing‚ economy pricing‚ price skimming(Voice
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David Jones – Corporate Restructuring • David Jones Limited is engaged in department store retailing and financial services alliance with American Express. It operates in two segments: Department Stores and Financial Services DAVID JONES EXISTING STRENGTHS Profitability EBITDA Margin interim 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% Jan-10 David Jones Limited Jan-11 Jan-12 Myer Holdings Limited 15.00% 14.00% 13.00% 12.00% 11.00% 10.00% 9.00% Jul-09 David Jones Limited Jul-10 Jul-11 Myer
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place in the last one seventy years. The 40’s music Important
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Operating leverage Def. of leverage - The degree to which an investor or business is utilizing borrowed money. Companies that are highly leveraged may be at risk of bankruptcy if they are unable to make payments on their debt; they may also be unable to find new lenders in the future. Leverage is not always bad‚ however; it can increase the shareholders’ return on investment and often there are tax advantages associated with borrowing. Def of operating leverage- a measurement of the degree to
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The Dakota Access Pipeline is a 1‚172-mile-long underground oil pipeline that runs from North Dakota down to Illinois. The pipeline costs $3.8 billion and is owned by Texas-based Energy Transfer Partners LP. It is supposed to carry approximately 470‚000 barrels of oil a day and the pipeline makes that move in oil a more cost-effective and environmentally responsible manner. The plan is to construct it through the Standing Rock Indian Reservation. Those lands are considered sacred to the native people
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The 1920’s was a time of great social change with new prosperity‚ new ideas but most importantly a time of heroes. These so called heroes defined the era and were the role models for the people of this time period. They brought on hope and enlightenment after the horrific times that they had gone through with the depression and the war. The role of women changed‚ sports and entertainment stars were celebrated and modern technology changed America’s landscape. The twenties were a time when
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