Disney Land Shanghai – A Case Study Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ and established itself as a leader in the American animation industry before diversifying into live-action film production‚ television‚ and travel
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Theme Park Engineering 1. An accurate descriptor on the demographics of guests Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now‚ mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ‚such as Mickey Mouse‚ Minnie Mouse‚ Princesses . Thus it can attract children. Especially for 12 years children‚ they love these characters very much. And the girls love
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Manual on Elective II - Theme Parks and Attractions By Pamela Ho‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University John Ap‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University Project Co-ordinator Mr. Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Theme Parks and Attractions Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The
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Journal of Vacation Marketing http://jvm.sagepub.com Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts
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THEME PARK – THE MAIN CONCEPT OF TOURISM INDUSTRY DEVELOPMENT Dridea Catrinel Raluca Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy‚ 303 Mihai Bravu Street‚ bl 18 A‚ sc B‚ ap 54‚ sector3‚ Bucharest‚ Email: stanescu_catrinel@yahoo.com‚ Phone 0744.671.291 Strutzen Gina 14 Alexandru Ioan Cuza Street‚ Voluntari‚ Ilfov‚ Email: lefter_gina@yahoo.com‚ Phone: 0723.212.300‚ Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy Theme parks are
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Walt Disney Co. faced the challenge of building a theme park in Europe. Disney ’s mode of entry in Japan had been licensing. However‚ the firm chose direct investment in its European theme park‚ owning 49% with the remaining 51% held publicly. Besides the mode of entry‚ another important element in Disney ’s decision was exactly where in Europe to locate. There are many factors in the site selection decision‚ and a company carefully must define and evaluate the criteria for choosing a location.
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Introduction In generally‚ theme park originated in netherlands‚ there is a couple of madura family in order to memorize the son who sacrificed in the second world war‚ and the construction of one hundred and twenty small shrink landscapes in 1952. And then the birth of the morden theme park‚ however‚ is commonly recognized as occurring with the opening of Disneyland about forty years ago. In the past 40 years‚ theme park as one of tourist’s destination is rapid expansion all over the world. Growth
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INTRODUCTION 1.1 BACKGROUND OF THE STUDY Theme parks attempt to create an atmosphere of another place and time‚ and usually emphasize one dominant theme around which architecture‚ landscape‚ rides‚ shows‚ food services‚ costumed personnel‚ retailing are orchestrated. In this definition‚ the concept of themes is crucial to the operation of the parks‚ with rides‚ entertainment‚ and food all used to create several different environments. These themes are used to create and sustain a feeling of life
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Amusement Park in China Introduction There are a number of theme parks in China. Some of them are well designed and managed. Some are fairylands for the children‚ which have great fun playing in the fairy tale castles and the animal kingdoms with cartoon characters; The youngsters would like to experience the thrilled and exciting amusement ride. Meanwhile‚ the elderly like to take pleasure in the folk custom. However‚ though the market is believed to be big and potential‚ about 70% of the China’s
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Essay on Different Types of Parks As I was young and growing up‚ traveling is something that I enjoy doing and still do today. I have traveled all around the country; however‚ the most exciting thing that I like to do is to go to an amusement park. Amusement parks are filled with rides‚ people‚ and excitement. The children are so excited and the adults feel as if they were young again. For example‚ Carowinds‚ Wet N’ Wild‚ and Disney World are all great amusement parks that I have been to. The number
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