WHY HAS THE DREAM OF THE UNIFICATION OF EUROPE ENDURED FOR SO LONG? "I wished to found a European system‚ a European Code of Laws‚ a European judiciary: there would be but one people in Europe‚" – Napoleon Bonaparte When people talk about the unification of Europe‚ various organizational names like European Union‚ United States of Europe and various other treaties and policies come to mind. The dream of unification of Europe has persisted long before the European Union was formed. The indication
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Dove: Evolution of a brand Case write up Sources: Dove: Evolution of a brand‚ Harvard Business School case 9-508-047‚ 2008; Dove`s big ideal: from real curves to growth curves‚ 2009 (IPA); Social Media‚ Harvard Business School case 9-510-095‚ 2011 Question 1: How did Dove`s brand positioning change from the mid 2000`s? Functional era Prior to the establishment of Dove as a Masterbrand in February 2000‚ the brand was positioned differentiated in the health and beauty sector. The brand
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Washington was a very important man‚ not only to American history but to the time period where and when he lived. He grew up as a very smart young man and grew up very wealthy also. He was also very into the outdoors‚ hunting‚ trapping‚ horseback riding and even mapping. Later on in his life these skills will have helped him and his country. In the French and Indian War Washington was chosen to be the leader of the American Army because of how well Washington knew the woods. This war was won by
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structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
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Why Was There So Little Opposition to the Nazi Regime? It is very difficult to judge the levels of opposition to the Nazi regime because of the extreme measures that were in place to suppress it. This being the case therefore‚ can we conclude that the fact that there was relatively little political resistance meant that the German population were too scared to speak out‚ as they knew what the consequences would be? Or was it perhaps that the government had taken measures to ensure that the German
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Why was Slavery so Difficult to Abolish? No rights‚ no money‚ no freedom‚ long hours of work‚ and small food portions; this is what a slave had to put up with‚ everyday‚ never halting. Slaves were separated from their loving families and homes‚ and forced to board ships that incorporated abhorrent living conditions. They were treated as lesser human beings; a single misstep would likely result in being whipped and beaten. Slaves lived with fear‚ day by day‚ hour after hour‚ and minute to minute
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through the orchard on a warm summer morning he was filled with an immense feeling of joviality. He had acquired a strong sense of pride for all the years he had worked and put his nose to the grindstone‚ for the sole purpose of fervency. The sun glimmered off the cherries in between the leafy branches‚ which never failed to dance in tune to the song of the wind. The apples dangled off the tree‚ pulling the branches back towards the earth. Anguta County was the perfect place for a man like Lenny. The
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of a certain product. Take Dove for example. Prior to 2004‚ this international mega brand used advertising tactics much like many beauty brands in the industry were using- skinny models‚ sexual innuendos‚ and trendy images. 1 But their products weren‟t getting the success they hoped for. Driven by a declining market share and decreased sales‚ Dove decided to take a daring new move and use curvier women in their ads. They called their new campaign the “Dove Campaign for Real Beauty”. The
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Why was the Treaty of Versailles so unpopular in Germany? The Treaty of Versailles was the peace treaty that was drawn up by the Allies and Germany after the First World War. It was made to prevent Germany from starting a war again and to pay back the Allies for the money they had spent. The Germans had hoped that the Allies would treat them fairly in the negotiations for the treaty‚ but the Allies‚ in particular France‚ believed that Germany should be brought to its knees. France was not as satisfied
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Explain why Wisk was not so successful as Ariel Liquid? ‘Wisk’ was the new Unilever brand launched in 1985 and ‘Ariel Liquid’ was the line extension of Procter & Gamble launched in 1987. Wisk was not as successful as Ariel Liquid because – Product positioning: Product Positioning is a practice by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization. Wisk was positioned as an innovative robust product whereas Ariel Liquid
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