BUSINESS RESEARCH DESIGNS Topics to be covered Business Research Design : Exploratory‚ Descriptive & Causal Research Exploratory Research: Meaning‚ suitability‚ collection‚ hypothesis formulation Descriptive Research: Meaning‚ Types of Descriptive studies‚ data collection methods Causal Research: Meaning‚ various types of experimental designs‚ types of errors affecting research design Business Research Design - A research design is a framework or blueprint for conducting the marketing
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Explain why Wisk was not so successful as Ariel Liquid? ‘Wisk’ was the new Unilever brand launched in 1985 and ‘Ariel Liquid’ was the line extension of Procter & Gamble launched in 1987. Wisk was not as successful as Ariel Liquid because – Product positioning: Product Positioning is a practice by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization. Wisk was positioned as an innovative robust product whereas Ariel Liquid
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Why was Mary Mallon Targeted so severely? Although Mary Mallon was the first healthy carrier identified‚ she was not the only healthy carrier to spread typhoid fever to others. It is estimated that about three percent of those who had typhoid became carriers‚ meaning 90-135 new carriers were created each year. Neither was Mary Mallon even the deadliest healthy carrier. Mary made 47 people ill and killed three while Tony Labella‚ another healthy carrier‚ caused 122 people to become ill and five
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Why was Slavery so Difficult to Abolish? No rights‚ no money‚ no freedom‚ long hours of work‚ and small food portions; this is what a slave had to put up with‚ everyday‚ never halting. Slaves were separated from their loving families and homes‚ and forced to board ships that incorporated abhorrent living conditions. They were treated as lesser human beings; a single misstep would likely result in being whipped and beaten. Slaves lived with fear‚ day by day‚ hour after hour‚ and minute to minute
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Gabor Maté‚ in his article “Embraced by the Needle‚” encourages people to understand the addiction to drugs is a result of deep unhappiness that occurs in an individual early in life (273-75). Maté shows in a Portland non-profit harm-reduction facility that he works at‚ the methadone prescribed does not help the emotional suffering that the addicts endure. Although methadone may halt the effects of withdrawal‚ there is no “high” created‚ according to Maté. He also asserts that drugs alone are not
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In the article Embraced by the needle by Gabor Mate published Aug 27 2001 argues that addictions are caused from unhappiness. The drugs are only there as a way to numb pain that a person has experienced. Drugs themselves are not addictive‚ less than 15 % of people who use any substance end up in an addictive state. That 15% consists of people who have had a troubled child hood or have been raided in bad atmosphere when young. Human growth occurs mainly at birth‚ this includes physical and emotional
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The article “Embraced by the Needle” written by Gabor Mate on August 27th 2001 describes the struggle that individuals who received little to no affection during adolescence experience in relation to drug addictions and abuse. The author‚ Gabor Mate‚ is a Vancouver physician who works closely with individuals who have become addicted to drug use. He describes his patients as tormented “urchins” (Mate‚2001‚ para‚ 9) who were severely mistreated or abused in their adolescent years and early childhood
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Why was the Treaty of Versailles so unpopular in Germany? The Treaty of Versailles was the peace treaty that was drawn up by the Allies and Germany after the First World War. It was made to prevent Germany from starting a war again and to pay back the Allies for the money they had spent. The Germans had hoped that the Allies would treat them fairly in the negotiations for the treaty‚ but the Allies‚ in particular France‚ believed that Germany should be brought to its knees. France was not as satisfied
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Why Was There So Little Opposition to the Nazi Regime? It is very difficult to judge the levels of opposition to the Nazi regime because of the extreme measures that were in place to suppress it. This being the case therefore‚ can we conclude that the fact that there was relatively little political resistance meant that the German population were too scared to speak out‚ as they knew what the consequences would be? Or was it perhaps that the government had taken measures to ensure that the German
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Washington was a very important man‚ not only to American history but to the time period where and when he lived. He grew up as a very smart young man and grew up very wealthy also. He was also very into the outdoors‚ hunting‚ trapping‚ horseback riding and even mapping. Later on in his life these skills will have helped him and his country. In the French and Indian War Washington was chosen to be the leader of the American Army because of how well Washington knew the woods. This war was won by
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