so distinctive about services marketing that it requires a special approach‚ set of concepts‚ and body of knowledge? Services are defined in as “deeds‚ processes and performances”. None of these physical objects are physical objects in which a customer can take ownership of‚ because it is so different from products‚ service marketing requires a special approach‚ set of concepts and body of knowledge. 2. What do you mean by variability of inputs and outputs in services? Give two examples.
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ASESSMENT 1-BSBCUS501A Introduction of AET:- AET Transport Pty Ltd. was founded in 1997 by Fred Bingle of Melbourne‚ Australia. It’s new company who quickly achieved its goals through long hours and hard work. Their employees were very responsible for servicing and cleaning their trucks. AET transport used dry van and refrigerated service which is the most demanding by the customer .AET transport has rental and leased agreement with some of the largest trailer leasing and
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Why customer service should be pro9mpt and professional? 1 – Explain‚ in approximately 200 words‚ the reasons why customer service should be prompt and professional. Include three effects on the customer if it is not and three effects on the support organisation if it is not. R: Customer service should be prompt and professional‚ to create relationship advertising focuses on getting customers and keeping them in the longer term using a combination of marketing‚ be capable of help to retain customers
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describe the culture at the Ritz-Carlton. Why do you think this type of culture might be important to a luxury hotel? What might be the drawback of such a culture? We can describe the culture at the Ritz-Carlton by looking at their ‘Gold Standards’ as the foundation of customer service that put the guest like royalty. This new customer service philosophy implemented in mid-2006 that encompass values include‚ the credo‚ the motto‚ the 3 steps of service‚ service values‚ the 6th diamond and the employee
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Executive Summary Increased customer satisfaction will bring many benefits to organization. It can contribute to better customer service to customers‚ increased the profit of customers. Also‚ the loyalty has been built up through the process of providing good customer services. It can increase the power of competition in market/ In this assignment‚ we use a cord blood storage company called CROYLIFE Group as a case study. Through this case study‚ we would understand the market structure of
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Why does service tend to be harder for a customer to evaluate than physical goods? Physical goods are easier to evaluate‚ because either they perform the job for which they were intended or they do not. Service is more difficult to evaluate‚ because everyone has a different service level expectiation. For example‚ if a company provides straight-forward all-business service‚ it may attract people who do not have a lot of time and just want to get in and get with as little hastle as possible. However
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Exceptional Customer Service - The NCB Way Welcome to the NCB Family VISION To make NCB‚ financially and operationally‚ the strongest and most dominant financial institution in the Caribbean and one that follows international best in class governance practices. CORE VALUES • We hold a deep and abiding respect for each customer‚ every colleague in our companies‚ and all our shareholders. • We commit to find new‚ practical‚ and innovative ways to make the term “excellent service” more relevant
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Superior Customer Service Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices‚ quicker service‚ etc. I
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Important points to consider when training customer service employees. Who are the most important people in your organization? It may come as a surprise to learn that the most important people are your employees - not your customers. Customers come second. Without qualified and well-trained employees committed to strong customer service all of your efforts to please customers will be fruitless. Customer service training has become a popular way for service organizations to provide employees with
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.……………......2 Policies and Procedures ………………………………………………………………..………………..3 The RATER Model ……………………………………………………………….……..……………….3 Customer Complaints …………………………………………………………………………..…….4 Managing Records and Data ………………………………………………..…………………….5 One Page Reflection .………………………………………………………………………………………6 CUSTOMER SERVICE PLAN INTRODUCTION Innovative Widgets is a large firm of about four hundred staff‚ and is the largest producer of widgets in Australia. Established
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