Why Customer Retention Is So Important Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition‚ ranging between 25 and 80 %!). Companies with high retention also grow faster. However‚ customers can only be retained if they are loyal and motivated to resist competition. When customers are merely satisfied with the service they receive they may
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McKinsey & Company: Managing Knowledge and Learning Group 2 – Section A Aditya Dave 11P005 Anand Jhunjhunwala 11P009 Pragati Sangal 11P031 Pratikshit Pandey 11P032 Saurabh Bhandari 11P041 1. What was McKinsey’s unique source of competitive advantage developed by James O. McKinsey and later by Marvin Bower? James O. McKinsey * Recruited experienced executives and trained them on an integrated approach which he called the General Survey outline * Sequence
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Unlike Eisenhower’s brinksmanship‚ Kennedy’s flexible response took the focus away from nuclear weapons and reemphasized conventional forces as the best tool for undertaking limited and covert operations against the USSR. 2. The Space Race was so important to the US because it showed that the US possessed a better space program compared to that of the USSR and because it showed the relative strength of the US compared to the USSR. 3. In terms of the space race and the Cuban Missile Crisis‚ Kennedy
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Trotsky was appointed commissar of war by the government it was a major turning point in the civil war. Whilst Lenin was working on the land that the Bolsheviks had and trying to ensure that it did not fall into the hands of the whites‚ Trotsky began to eradicate people who were against the Bolsheviks. As a military commander he was able to do with the army what he wanted and despite being untrained‚ his philosophy and organisation meant that he excelled in the role. His philosophy was simple and
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Haig was a significant character for various reasons during World War One‚ most of which were negative. In his earlier days‚ Haig was significant because it was ultimately his leadership that resulted in a number of disasterous losses for the British Army‚ for example the Battle of the Somme (1916) which is still seen as one of the British Army’s biggest failures to this day. His intial failures stem from his backward leadership and poor connection with the British troops. Having said this‚ in the
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of wartime deaths. After the attack on Pearl Harbor by Japan on December 7‚ 1941‚ it became clear that a mass amount of penicillin needed to be produced in order to win the war. The U.S. was able to produce 2.3 million portions of penicillin in order to prepare for the D-Day invasion of Normandy. Penicillin soon was known as the “miracle drug” of the war‚ curing diseases and saving the lives of millions. The discovery of penicillin changed the lives of everyone on the globe‚ but it also changed the
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One Health- Exam One 1. A) Why is the One Health paradigm important? The One Health initiative is a change in basic assumptions that focuses on surveillance of the environment‚ animals‚ and humans to predict occurrence of an outbreak before it happens. This is important in improving the health of communities because preventative measures will be used and it also makes people aware of what could happen if preventative measures were not taken. Scientists and doctors worldwide collaborate to develop
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There are numerous reasons why Socrates is more important and influential than George W. Bush. After the 9/11 incident‚ the world supported America and Americans were united. However‚ President Bush lost his opportunity to unite America and the world by deciding to invade Iraq. One of his main reasons for invading Iraq was to get rid of the country’s weapons of mass destruction‚ which turned out to be false. America’s reputation had been negatively impacted and its image much damaged due to the invasion
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World War II has been the most important historical event ever. The plot of the war is humongous‚ but there are key ideas that make the war so important and significant. To start off‚ the first atomic bombs were used during this war. Devastating damage was caused by such explosives. Secondly‚ Adolf Hitler committed suicide. People may wonder‚ well there were so many casualties‚ so why is this one person’s death important to history. Read on and the truth of Adolf Hitler will be revealed. Lastly‚
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Amendment one Think of the first amendment‚ what comes to mind? What liberties and independences were stated that still apply to America today? The first Amendment can be considered the most Amendment to Americans. Amendment one was published in the Constitution of the United States in 1789‚ and then it revised again in 1992. It states that “Congress shall make no law respecting an establishment of religion or prohibiting the free exercise thereof; or abridging the freedom
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