The foundation of Volkswagen dates back to the Third Reich. For the opening of the international automobile show in Berlin 1934‚ Adolf Hitler demanded the development of a car which should be priced at a maximum price of 1000 Reichsmark and thus remain affordable for the average citizen. This car should be named ‘Car of the people’ (Volkswagen) and offer space for a family of four members. The first model was designed by Ferdinand Porsche in 1934 and in May 1937‚ the “Gesellschaft zur Vorbereitung
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Benjamin was born on January 17‚ 1706 in Boston‚ Massaschuetts as the 15th of 17 children to Josiah Franklin. At a young age Benjamin’s future was already decided for him‚ and to please his father he followed suit. However Benjamin found reading and writing to be so fascinating that it pushed him to leave his family and move to Philadelphia where the journey of who he would become began. Benjamin didn’t come from poverty‚ in fact he came from a wealthy family who owned a printing business‚ he was also
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Qualifiers: Midas’s qualifiers include: (1) Speed; (2) Specialisation of services; (3) Price; (4) Trust/Reliability; (5) Quality parts; (6) Customer service; (7) Guarantee; and (8) Location. Winners: From the customer’s perspective the winners which ensures they utilise Midas are Speed and Price. In order to assess the anticipated impacts of the introduction of maintenance services on the existing business process it is necessary to analyse the potential fit of the new business with the existing
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How does a company become successful and stay successful? Certainly not by playing it safe and following the traditional ways of doing business! Taking a strategic risk is what General Electric (GE) did when it launched its Ecomagination strategic initiative in 2005. According to Jeffrey Immelt‚ Chairman and CEO: Ecomagination is GE’s commitment to address challenges‚ such as the need for cleaner‚ more efficient sources of energy‚ reduced emissions‚ and abundant sources of clean water. And
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The Reconstruction was a major event that happened after the Civil War. It helped end slavery and give rights to freedmen. They also came up with two new amendments‚ the 14th and the 15th amendments. Reconstruction became a struggle over the meaning of freedom‚ with former slaves‚ former slaveholders and Northerners adopting different definitions. Eventually‚ faced with increasing opposition by white Southerners and some Northerners‚ the government abandoned efforts for black equality in favor of
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Why So Expensive? College is said to be some of the best years of your life. The parties‚ the freedom‚ and the new experience help you find new friends‚ hopefully a career and yourself‚ but rising college cost are having young adults stressing instead of enjoying the college experience. Every year less and less states are giving their college’s money and more and more students are asking for financial aid or taking out student loans. The more that college tuition continues to rise the more of
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Why the progress of racial equality was so slow in America. SIGNS OF CHANGE BY 1955: How far is it accurate to say that the status of black Americans varied considerably in 1945? Political: Politically‚ blacks had no say in elections. They were prevented from voting by the “legal” means of state laws that established the qualifications required to vote. These ranged from the grandfather clause (you had to be able to prove the previous two generations had voted) to the literacy clause
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Volkswagen and Porsche - Corporate Finance Case study: Mergers & Acquisitions of listed companies by Joachim Häcker What is the macro view of this case study? Small fish tries to eat big fish (financial figures are end of 2005 and rounded): VW: Market cap: €16 bn Book value: €24 bn Cash and cash equivalent: €8 bn (+€4 bn marketable securities) Porsche: Market cap: €11 bn Book value: €3.4 bn Cash and cash equivalent: €3.6 bn VW Porsche case study – by Joachim Häcker Seite 1
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Marketing Strategy. “The Volkswagen Group’s unique portfolio is made up of nine successful brands that excite millions of customers around the globe”(Company Website). Volkswagen‚ Audi‚ Seat‚ Skoda‚ Volkswagen Commercial Vehicles‚ Bentley‚ Bugatti‚ Lamborghini and Skania are the unique brands that make up Volkswagen AG. Volkswagen AG slogan‚ “Volkswagen – Das Auto” is the basis on which all the marketing of their products is formed on. “Das – Auto” and the combination of these three core messages
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Noodles & Company team is facing tremendous pressures from large players seeking to push into the fast casual segment that Noodle & Company had helped to inspire and shape. Noodles & Company was battling the competition on multiple fronts; it fought for attractive real estate‚ for qualified and enthusiastic employees‚ for capital and‚ of course‚ for customers. Noodles & Company faces the challenges with how it could compete effectively in an increasingly crowded marketplace‚ achieve its growth objectives
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