players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1‚800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder‚ and‚ over time‚ introduced other products like toothbrushes‚ Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company‚ we can have a glimpse on the following points:• • • • • • Global Manufacturer of Pharmaceuticals‚ Consumer Products and Medical Devices. Listed in Fortune 500 Companies
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distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes‚ in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab‚ and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales
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Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world¡¦s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut‚ Taco Bell‚ KFC‚ and Burger King. Furthermore‚ with its 4 fast food restaurants
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Proctor & Gamble‚ moving up through the ranks to become president of the company’s North African operations a year ago. What brought him to Pepsi in the first place? “The challenge‚” he says. “Pepsi is a great company. It is a strong and fast consumer goods company‚” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product‚ our positioning‚ how we compete.” As president‚ Kabil runs the company’s beverage and snack-food divisions in all North African countries
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In 1960‚ Eleanor Gibson and Richard Walk conducted an experiment to see whether depth perception is an inborn or a learned skill in humans. They conducted their experiment with a table that had a thick glass surface on half of the table and a solid base on the other half. This created an illusion of a small cliff without the dangers of actually falling. In this experiment‚ infants ranging from the age of 6 to 14 months were placed on the solid side of the table. The infants’ mothers were placed on
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BOOK REVIEW Novel : The Shadow Lines AUTHOR : Amitav Ghosh Awards : winner of the Sahitya Akademi Award (1989). Bibliography : The Shadow Lines(novel)‚ Wikipedia(Internet). Main Characters : Mayadebi‚ Tridib‚ Ila‚ May‚ Narrator‚ Nick‚ grandmother. POLITICAL SCENERIO : The novel is set against the backdrop of historical events: 1.Swadeshi movement 2.Second World War 3.Partition of Country 4.Communal riots of 1963-64 in Dhaka and Calcutta CHARACTERS ANALYSIS : The characters in this
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Ch 12. Waiting Line Models Contents 1. Structure of Waiting Line System 2. Single-Channel Waiting Line Model with Poisson Arrivals and Exponential Service Times 3. Multiple-Channel Waiting Line Model with Poisson Arrivals and Exponential Service Times 4. Economic Analysis of Waiting Lines 5. Other Waiting Line Models 6. Single-Channel Waiting Line Model with Poisson Arrivals and Arbitrary Service Times 7. Multiple-Channel Model with Poisson Arrivals‚ Arbitrary Service Times and No Waiting
Free Probability theory Normal distribution Poisson distribution
this doesn’t mean you should ignore your target audience. In late 2002‚ Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history‚ Type 1 Jeans. The line unnecessarily went to great lengths to accentuate all those signature design details already long-associated with Levi’s‚ such as the red tab logo‚ buttons‚ rivets‚ and the two-horse back patch. To accompany the launch‚ Levi Strauss spent $2 million on an artsy‚ misguided Super
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What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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American University in Beirut – Class 16. April 2nd‚ 2014 Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting
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