Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr Verghese Kurien‚ founder-chairman of the GCMMF for more than 30 years (1973–2006)‚ is credited with the success of Amul. PRODUCT: A Product is anything that can be offered to a market to satisfy a want or need.Products that are marketed includes physical
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Plan | 7-8 | Introduction When the cola giants‚ Pepsi and Coke‚ entered the Indian market‚ they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two sought to steal each other fizz. The case also outlines battles fought on other fronts - conflicts with bottles‚ product modifications‚ attempts to steal the rival’s employees and
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| |Unit / PCs |QUESTIONS | |QCF642-1.2 |Describe the different methods of communicating with line management‚ colleagues and customers. | | | | | |
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and Quaker Foods North America (QFNA). The Company’s snack food business is comprised of two business units: Frito-Lay North America (FLNA) and Frito-Lay International (FLI). The Company’s beverage business is comprised of three business units: Pepsi-Cola North America (PCNA)‚ Gatorade/Tropicana North America (GTNA) and PepsiCo Beverages International (PBI). On August 2‚ 2001‚ the Company completed a merger transaction with The Quaker Oats Company (Quaker) whereby Quaker became a wholly owned
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The color line‚ W.E.B. Dubois viewed it‚ is a line drawn between two groups of individuals (not necessarily of different races) that accentuates the contemptuous discrimination of Western literature‚ philosophy‚ and various other meanings. Du Bois said on the start of his groundbreaking book entitled “The Souls of Black Folk” for the problem of the twentieth century is the problem of the color line a statement setting out to show people the strange meanings of being black here in the dawning of the
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Blurred Lines: the most controversial song of the decade Another student union has banned Robin Thicke’s party track. How did it become such a lightning rod for moral outrage and censorship? This week‚ University College London student union (UCLU) took the unusual step of banning a single song‚ Robin Thicke’s Blurred Lines. It joins around 20 other UK student unions to do so. This is the latest development in the story of how the biggest song of the year became the most controversial of the decade:
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The Line to the Lunches Think back to when you were a kid and you waited anxiously for the whole school year to be over with so you could do that one special thing. For my friends and I it was going to the big‚ red bricked church down the road and getting free sack lunches. The older I got the roles had been switched‚ from receiving the lunches‚ to providing the lunches for the anxiously waiting kids. Community service changes the life of you‚ and also the lives of others. Even though it is cliché
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COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
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The Shadow Lines by Amitav Ghosh Such moments are rare indeed these days when one takes a book in the hand and is completely captivated by it after reading the first few pages. That happened to me recently when I started reading "The Shadow Lines" by Amitav Ghosh. "The Shadow Lines‚" Ghosh’s second novel‚ was published in 1988‚ four years after the sectarian violence that shook New Delhi in the aftermath of the Prime minister‚ Indira Gandhi’s assassination. Written when the homes of the Sikhs were
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Project- Code of Criminal Procedure Topic-Public Prosecutors: An in-depth analysis Authored by: Devanshi Sharma Table of Contents 1. Acknowledgement..........................................................................................................2 2. Introduction....................................................................................................................3 3. Appointment of public prosecutors.......................................................
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