Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Parkson’s Promotional mix Promotional mix that used by Parkson included sales promotion‚ public relation and personal selling. Public Relation Public Relation also one of their promotional mix that Parkson applied in their business strategy.Parkson is a company that very concern on charitable contributions to society. Therefore‚ Parkson conducts a lot of Corporate Social Responsibility Programme such as “My Park” Programme. In this programme‚ Parkson had adopted many parks throughout Malaysia
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In the play The Crucible by Arthur Miller‚ John Proctor is seen as a tragic hero because he is able to overcome his tragic flaw of hubris‚ but still the circumstances led to his death. A tragic hero is a person who has sacrificed their lives for a principle. It is shown in the play that ordinary people can be tragic heroes. They believed so passionately in an idea that they were willing to make the ultimate sacrifice‚ their lives‚ for it. There are four main aspects that represent a tragic hero
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party. Online learning by nature lacks supervision of the students offline processes. So the use of proctors for final exams is a wise choice in order to ensure that cheating is kept to a minimum‚ while also lending legitimacy to the online educational institution providing the courses. According to the “University of the People Student Handbook”‚ the necessary criteria for an objective proctor is that they be at least twenty-one years of age‚ and be a responsible adult. A responsible adult is
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Retail Trend Data‚ Financial Figures‚ Market Trend Data.www.abs.gov.au | Competition | In fashion‚ it is all about brand and product; hundreds of billions of dollars are spent each and every year in the fashion industry. Indirect competition from every other firm trying to win the customers purchasing power. Monopolistic competition – many competitors‚ Mimco’s product is differentiated by quality and brand‚ predominately has control over
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Just last month of this year‚ July 13 to 20‚ news all over the world has announced that Proctor and Gamble‚ one of the top companies in the world recalled Oral-B mouthwash over microbial contamination. Microbial Contamination is the presence or growth of one or more bacteria or fungi‚ harmful microorganisms‚ other toxins or side-effects that could negatively affect a product or the consumers’ health and their safety. Oral-B mouthwash particularly Oral-B tooth and gum care alcohol free mouth
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position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must produce high quality products‚ charges a high price‚ distribute through
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Follies and Triumphs of John Proctor When the play sets into action‚ John has had a past affair with his servant Abigail Williams. His wife‚ Elizabeth Proctor‚ is very forgiving of his sin‚ but John has his mind set that he will not confess to anyone else‚ in fear of ruining his good name‚ and reputation.The affair between John and Abigail caused the start of chaotic witchery and accusation. After the affair‚ Abigail became horribly jealous of Elizabeth Proctor. Proctor realizes there is only one
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DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup percentage‚ gross margin percentage‚ production costs‚ non-production costs‚ and profit must all be considered when deciding price. Promotions and
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In the novel‚ The Crucible‚ John Proctor can be considered the tragic hero. He had all the components of a tragic hero‚ he had a tragic flaw which led to his tragic end. A tragic hero’s downfall is usually brought upon by his or herself by an error in judgment or a tragic flaw. A tragic hero is usually overcome by evil‚ but in the course of the struggle‚ the hero gains self-knowledge and wisdom. John Proctor is the perfect tragic hero because of his error in judgment‚ the fact that he is overcome
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