------------------------------------------------- Willingness to Pay Extra for Love in Paris: A Hedonic Approach to Pricing Hotel Rooms in Paris ------------------------------------------------- ABSTRACT Purpose – This study aims to investigate the impact of a variety of hotel amenities on the rates charged for hotel rooms in Paris Methodology/Approach – The authors employ a hedonic pricing method and use online data obtained from 128 hotels from TripAdvisor.com and the hotels’ respective
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POLYTHECHNIC UNIVERSITY OF THE PHILIPPINES RAGAY CAMPUS RAGAY‚ CAMARINES SUR Chapter 4 SUCCEEDING IN PRODUCT MANAGEMENT Group Members: Bartolome‚ Mary Grace Linao‚ Mercyl Marasigan‚ Ma. Rebecca Rase‚ Beverly Soriano‚ Kriss Anne CASE 4: Dynamo Sportswear Inc. I. TIME CONTEXT: December 12‚ 1996 II. POINT OF VIEW: Mr. Joe Santos‚ the brand manager was hired from a multinational company engage in the manufacture and promotion of jeans. III. DEFINITION OF
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Crime Scene: Grand Boulevard Motel room #38 located at 7804 Grand Blvd. This a multiple unit Motel complex. Synopsis: On 5/26/2018‚ the victim was inside room #39 at the Grand Blvd Motel. The victim was expecting his friend‚ Isidro Cintron‚ to come over so the two could smoke marijuana. The victim advised that Isidro knocked on his door at which time he let him in and locked his entrance door behind him. The victim advised that after walking towards the rear of the motel room he observed Isidro unlock
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How do you motivate motel maids? The management of organizations is one significant determinant of the production and productivity of the employees. The type of management can highly influence the way an organization is run and the way employees relate to one another and consequently how they relate with the clients that come in the organization. This paper is aimed at divulging the various positive changes that should be made in an organization and the leadership that should be implemented in
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Chakara Davis Company case: Wal-Mart Takes On the World Section 1 Marketing 200 Introduction Wal-Mart is the world’s largest retailer‚ however there are more than 6‚500 stores worldwide. However‚ more than 70 percent of Wal-Mart merchandise comes from China although the bulk of sales come from the United States. Before opening Wal-Mart‚ Sam (owner) traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of
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Table of Contents Table of Contents 2 Executive Summary 3 Identification 4 Past and Current Strategies 4 Problem Identification 4 Analysis and Evaluation 5 External Analysis 5 Key Industry Factors 6 Five Forces Analysis 6 Internal Analysis 8 Financial Analysis 9 SWOT Analysis 9 Corporate and Functional Strategies 11 Alternatives 13 Decision Criteria: 13 Alternatives 13 Alternative 1 – Forming Alliances or Partnerships with International Brands
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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Essay. Training Strategy for Four Seasons Hotel in Moscow This piece of work aims to explore cross-cultural awareness and communication skills as crucial qualities for international manager in nowadays global hospitality and tourism industry. Managers are facing challenging times in managing very diverse workforce in hospitality and tourism industry. This was resulted due to the increasing globalization which aroused continuing growth of world’s market‚ advancement in telecommunication‚ increased
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Marriott Corporation and Project Chariot The Marriott Corporation (MC)‚ had seen a long‚ successful reign in the hospitality industry until the late 1980s. An economic downturn and the 1990 real estate crash resulted in MC owning newly developed hotel properties with no potential buyers in sight and a mound of debt. During the late 1980s‚ MC had promised in their annual reports to sell off some of their hotel properties and reduce their burden of debt. However‚ the company made little progress
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Consumer Herding Behaviours in the Hotel Industry Traditional Word-of-Mouth has been recognized as an effective marketing tool that has a significant impact on customer behaviour. Nowadays‚ the emergence of the Internet means consumers are now creating and spreading marketing information‚ easier than before internet existence. Providers and consumers have become highly connected with the Internet environment. The purpose of this study is to find out the way consumer make decisions are influenced
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