Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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Assignment #1 (The Good Night Motel) When making his decision‚ McGregor should consider seriously the negative consequences that his business will experience if he refuses Alward’s offer to fill the motel for the two weekend nights in October‚ at half the room rate. If McGregor refuses‚ during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there‚ paying half the rate‚ it will be as if the motel were half-full! In addition‚ if he refuses‚ McGregor’s
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The Supreme Court case of Heart of Atlanta Motel v. United States was a court case that was pivotal towards keeping discrimination out of business. It was based on the question: constitutionally‚ can congress pass a law preventing private businesses from discriminating against people because of their race? The decision has affected many generations of people. The owner of a motel in Georgia‚ who only served (mostly travelling) white people‚ found it unconstitutional for congress to pass a law saying
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Hotel/Motel Market Analysis Developing a business plan for an existing business or conducting a feasibility study for a new venture requires a thorough analysis of market conditions. Market conditions in your area have a significant impact on the profitability of your hotel or motel. The strength of the local lodging market affects how many rooms you can sell and the rates that you can charge. This guidebook will help you analyze your market so that you can gauge the potential of your operation
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MEMO Re: Good Night Motel Purpose To discuss the factors which motel owner Justin McGregor’s should consider when deciding on business proposal from a well respected community resident George Alward for 2 nights full house accommodations. Offer for half room rate‚ during low occupancy season‚ for church convention attendees. Background Summary Good Night motel is a family owned and operated motel‚ located near main highways‚ restaurants and retail shopping in the
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Psycho “Psycho” is a classic suspense film directed by Alfred Hitchcock which features a central female protagonist‚ a seemingly ordinary young woman named Marion Crane‚ who crosses paths with a dangerous mentally ill motel owner‚ Norman Bates. As their strange relationship develops‚ a dominant theme of good versus evil is introduced to the audience through the use of characterisation‚ editing‚ mise-en-scene and various other media techniques. From the outset‚ Hitchcock introduces an initial
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MOMMA’S MOTELS Suppose you work in the IT department of Global Hotels‚ a multinational hotel chain. Global Hotels runs several specialized business support systems‚ including a guest reservations system that was developed in-house to meet the requirements of a large company with worldwide operations. Guests can make one-stop online reservations by visiting Global’s Web site‚ which has links to all major travel industry sites. Global Hotels just acquired Momma’s‚ a regional chain of 20 motels in
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Condition”‚ Howard Nemerov paints this graphic image of a man inside a motel room living his life without contact to the outside world except through the window in his motel room. Both works of literature have similar images that portray parallel meanings. The mailbox in which Sophie receives her mail from a philosopher in Sophie’s World can in a way relate to the television that provides the audience with a glimpse into the motel room described in “The Human Condition.” These images and other literary
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In the case of “Landmark U.S. Supreme Court Case Heart of Atlanta Motel v. United States” involved the heart of Atlanta motel which is located in the state of Georgia whom refused to rent rooms to blacks. As a result of their actions congress enacted the “Civil Rights Act of 1964”‚ which made it illegal for motels‚ hotels to discriminate guests based on their race. The heart of Atlanta motel brought action to declare the “Civil Right Act of 1964” was unconstitutional. The United States Supreme Court
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Heart of Atlanta Motel vs. United States Heart of Atlanta appealed to the United States Supreme Court.The U.S. Supreme Court agreed to hear the case. The US government argued that the travel of African Americans between states was impacted by their inability to stay in public accommodations. In 1964‚ Congress passed the Civil Rights Act. Title II of the Civil Rights Act of 1964 forbids racial discrimination by places of public accommodation such as hotels and restaurants. The impact of the case
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