Executive Summary & Introduction The Xbox 360 is the second video game console produced by Microsoft‚ and the successor to the Xbox. The Xbox 360 competes with Sony’s PlayStation 3 and Nintendo’s Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality‚ it is slimmer than the previous Xbox 360 model and features integrated 802.11 b/g/n Wi-Fi‚ TOSLINK S/PDIF optical audio output‚ a 250 GB hard drive‚ 5 USB 2.0 ports (compared to the 3 from older versions)
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GBA 687 Hong-Chin Chen Competition in Video Game Consoles: The State of the Battle for Supremacy in 2008 1. What are the strategy-shaping business and economic characteristics of the console segment of the video game industry? What is the industry like? 1-1 Segmentation: The industry was segmented into console hardware‚ console software (both sales and rentals)‚ handheld hardware‚ handheld software (both sales and rentals)‚ PC software (both sales and rentals)‚ broadband‚ interactive
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References: • Wall Street journal : o New Xbox Aim For Microsoft: Profitability o Getting Xbox 360 to Market • www.roughlydrafted.com : PlayStation 3 vs Xbox 360 vs Nintendo Wii • Computer World Blog : More Sony PS3 woes : Microsoft Releases XBOX 360 developer kit for the masses. • Tuck School of Business at Dartmouth-Glassmeyer/McNamee Center for Digital Strategies.
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SONY PLAYSTATION TABLE OF CONTENT SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGIC GROUP
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human race has started to depend upon technology to the point where many people wouldn’t be able to cope with the absence of technology. Many Americans don’t even have the ability to produce an error-free English paper without the use of spell-check. Wii game system was designed to make the player get up and actual play the game. Instead we sit down and play bowling‚ tennis or bowling( what’s the point). What happen about going to the mall or other hang outs to meet new friends instead we get on local
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mash-ups. Less than a year after ‘Grey Tuesday’ Jay-Z began working with heavy rock group Linkin Park on a project for ‘MTV’s Ultimate Mash-Ups’. The resulting creation was a 6-track album‚ ‘Collision Course’ that included the track “Numb/Encore”. “Numb/Encore” went on to win the 2006 Grammy for Best Rap/Sung Collaboration. Upon their win‚ the first ‘thank you’ handed out was to “the lawyers who made this mash-up possible” (Edwards 3) showing the complexity of the issues even when the original artists
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spent playing games has increased 7% since last year (due mostly to mobile and tablet games). But the current crop of consoles is aging rapidly: Xbox 360 is seven years old; Wii and PlayStation 3 are six. As a result‚ hardware sales are down 15% over the past year‚ and software isn’t faring much better. Even factoring in projected Wii U sales‚ NPD analyst Anita Frazier expects
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Question 1: Outline and discuss the product map of one luxury car brand mentioned in the marketing highlight. Which brand strategy has your selected company adopted to compete effectively on the market? Lexus is Toyota’s new brand‚ which aims to target the luxury market of car makes to compete with BMW and Mercedes Benz. Lexus build their cars with emphasis on quality. Consumers purchase Lexus for genuine quality‚ ride comfort‚ reliability and fuel economy. Lexus very technologically advanced
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clear that the console is the largest segment in the industry‚ but online‚ mobile‚ pc software and broadband are some of the fastest growing segments. Industry Competitors by Segment Segment Microsoft Sony Nintendo Console XBox‚ XBox360 PS2‚ PS3 Wii Games Third party Third party In-house Handheld devices N/A PSP Game Boy‚ DS‚ DS Lite Mobile gaming N/A N/A N/A PC / Online gaming Xbox live N/A N/A Interactive TV N/A N/A N/A Industry’s dominant economic features Market size and growth rate
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Question One Assess the strategic position of Cordia‚ paying particular attention to an organisational cultural perspective. ___________________________________________________________________ Organisational culture both limits and aids strategic processes in organisations and Cordia is no different. One of the most effective ways of understanding the impact of culture on the strategic processes of a company is through the analysis of that company’s culture. A revealing model is the cultural web
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