MKTG2010G Group 3 - Wii U Flow of Presentation Company Introduction Marketing Mix Competitor Analysis Target Customer Marketing Strategy Marketing Objective SWOT Analysis Survey Findings Image Projected by the Video Ways to Reach Targeted Customers Nintendo Co.‚ Ltd. •A Japanese company which focuses on consumer electronics and video games industries •The world’s largest video game company by revenue in 2011 •Founded in 1889 but only entered the
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/. [4] [Online]. Available: http://www.n-sider.com/contentview.php?contentid=319. [5] [Online]. Available: http://kyoto-report.blogspot.nl/2011/06/special-feature-inside-nintendo-vol-1.html. [6] [Online]. Available: http://en.wikipedia.org/wiki/Wii. [7] A. M. Subramanian‚ K.-H. Chai and S. Mu‚ "Capability reconfiguration of incumbent firms: Nintendo in the video game industry‚" Technovation‚ vol. 31‚ pp. 228-239‚ 2011. [8] S. Kim‚ I. Lamont‚ H. Ogasawara‚ M. Park and H. Takaoka‚ "Nintendo’s
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organization‚ or an organization you have researched‚ by preparing a report with the following sections: Organizational analysis The first component is the expansion of the gaming audience and drawing in new people. The company’s most recent endeavour‚ the Wii console has been very successful in attracting user who traditionally would not have played video games. Another example of how they have expanded their audience is through the Nintendo DS. They were able to appeal to the female audience through the
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just as effective as traditional teaching methods and in some cases even more effective. Recently video games have been incorporating full body motion into their controls into gameplay. These mechanics have been incorporated most successfully in the Wii and Dance Dance Revolution. These games produce the same effects as exercise while keeping the player engaged‚ they even have been used to help curb obesity. Sports video games can also be used to teach the finer aspects of the selected sport. Multiplayer
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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Was another disruptive innovation5 the “large factor” that Satoru Iwata referred to? Did Nintendo do all the right things before the launch of 3DS? Even if it did‚ as Satoru Iwata said‚ this might not guarantee success. Back in 2006‚ the Nintendo Wii disrupted the video game industry‚ and in the following years‚ Nintendo was disrupted by 1 Nintendo Press Release (28 July 2011) “Nintendo 3DS Price Drops to $169.99‚ as Great Value and New 3D Games Come Together”‚ http://www.nintendo.com/whatsnew/detail/fttgI7OsQIB1tZqRMa5CtT45KLrmNkAY
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Competitive Strategy in Game Consoles Jay Conrod‚ Klimka Szwaykowska; Mar 7‚ 2007 The interactive entertainment industry has grown remarkably quickly in recent years. Since 2001‚ the market has been dominated by three major players: Sony‚ Microsoft‚ and Nintendo. Of these‚ Nintendo had the smallest market share‚ even though the company had historically dominated the market. In 2004‚ faced with strong competition from larger and wealthier rivals‚ Nintendo had to come up with an innovative
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console‚ it would be such a stripped down version that it wouldn’t be able to play the latest games. Consoles such as the Nintendo Wii‚ PS3 and Xbox360 still offer the best price in terms of gaming power. Even if you buy a 800 pounds PC‚ it would only be able to play the latest games for about three years. If you look only at the three biggest consoles‚ the Nintendo Wii is the cheapest console‚ starting at about 180 pounds. The Xbox 360 will cost you about 200 pounds and a Playstation 3 about 250 pounds
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themselves into the online gaming market due to short product life cycles. Nintendo maintains their competitive advantage through superior game and character development‚ for which it often owns the legal rights. In a technical comparison of the Wii against its major competitors‚ it is substantially outperformed in speed processing‚ memory‚ storage‚ networking‚ video output and multimedia output. If Nintendo wishes to maintain a competitive advantage‚ the niche market must be penetrated while
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Product planning Wii Player of Nintendo 1. Company Analysis: Nintendo released a kind of video game player that is played at home called Wii in 2006‚ but it has been available in 7th December 2007 in market. Nintendo has founded by Fusajiro Yamauchi on in September 1889 in Kyoto‚ Japan. Nintendo has 21 subsidiaries and 8 affiliates and also a common deponent in Video games industry. Its brand was established for the family entertainment. Nintendo’s history is a company for video games
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