rehabilitation. Retrieved from http://www.medscape.com/viewarticle/749703 ( you have to belong to this website to view – or just google the title name ! I belong to it ! ) Earnshaw‚ R. (2011‚ April 17). Wii video games help rehabilitation patients. Retrieved from http://www.nwitimes.com/niche/get-healthy/fitness/wii-video-games-help-rehabilitation-patients/article_2bad04b4-313b-53d7-97c0-ac2f7b5d7257.html Nauert‚ R. P. (2007 ‚ October 24). Video games lower stress hormone. Retrieved from http://psychcentral
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City University of Hong Kong – Part Time MBA 20th December 2014 FB5601 – Principles of Marketing By Name Lo Man Kin KU Kai Chi Cypress Wong Wong Chi Wing Fok Cheung Kong Student ID (54007922) (53837305) (53822513) (53974350) (53977049) FB5601 – Principles of Marketing City University of Hong Kong TABLE OF CONTENTS Company Profile................................................................................................................................................. 2 Main Competitors
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going to seeing a movie‚ to hanging out with friends. The majority of every one of my summers is spent on one thing‚ games. I was playing everything from Legend of Zelda on the Nintendo 64‚ to Skyrim on my computer‚ to Sega Superstar Tennis on the Wii. I am just relaxing on my bed shooting zombies rather than having Math‚ English‚ History‚ etc. I don’t need to go to an amusement park or visit another country to have an awesome summer‚ just give me a good game and I’m happy. Relaxing in your room
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Case Study 1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use. The Nintendo is having a lot of growth‚ since it has already proved by selling more consoles compared to its competitors Sony and Microsoft. The Wii is now targeting its customers not only the teenagers‚ but also the entire family community. As a design successor for Nintendo Wii‚ it would be better to design a product that suits the entire family to play
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Can You Find Me Now? How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a theodolite to measure an angle to an unknown pint from each
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Josh Petty G Harris ENG 101 BD September 17‚ 2013 Can You Find Me Now How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of an object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a theodolite
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October 22‚ 2007 Video Games and Obesity In just two decades‚ the prevalence of obesity doubled for U.S. children ages 6 to 11‚ and tripled for American teenagers (Childhood Obesity). Obesity is an excessive accumulation of fat causing a person to become overweight. It is a serious and growing health problem‚ especially for kids. One major factor to the problem of children becoming obese is‚ video games. Video games have advanced dramatically over the years. From hitting a ball back
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Brand elements 3 1.2 A brand is more than a product 3 1.3 Why do brands matter ? 4 1.3.1 To consumers and manufactures 4 1.4 How are brands positioned ? 4 1.4.1 Segmentation 4 1.4.1.1 Nintendo Wii 5 1.4.1.2 Nintedo DS and 3DS 5 1.4.2 Positioning 4 1.4.2.1 Nintendo Wii 5 1.4.2.2 Nintedo DS and 3DS 5 2. BRAND EQUITY 8 2.1. What is a strong brand ? 8 2.1.1 Brand Awareness and Brand Image 8 2.2 The value of Nintendo 9 2.2.1 The value of a brand 8
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Nintendo’s 2 game platforms (handheld DS lite & the Will: 17-generation video game console) Market value: > 10 billion dollars. Competitors: Sony’s PS range & Microsoft’s Xbox 360 Key success: (1) Innovative Features: 1) wireless controller (the Wii remote) handheld pointing device/detect movement in 3 dimensions; 2) WiiConnect: receive message & upload over the Internet; (2) Segmentation Strategy: aimed at a different target audience: underserved segments (more women and families) teenage boy’swomen
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game market‚ with each passing home console their market share lowered. It seemed like they would never regain the former glory they once had. Then Nintendo announced the Wii‚ everything changed and Nintendo is taking up its once-dominant global market share once again. 2.Nintendo entered seventh generation market with Wii after than the competitors. What are the advantages and disadvantages of this situation? Advantages: Nintendo developed products which satisfy customer needs exactly by observing
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