Question 1 3 out of 3 points _____ is the process of continually collecting information from the external marketing environment. Answer Selected Answer: Environmental scanning Correct Answer: Environmental scanning Question 2 3 out of 3 points Which of the following sets of terms describe approaches used by B2C marketers to segment their markets? Answer Selected Answer: demographic‚ psychographic‚ and behavioral factors. Correct Answer: demographic‚ psychographic
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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* unique: abundance of individual data and resources * process: 1. collecting data 2. using market segmentation tools (computer driven‚ cluster analysis) 3. customer targeting 1. internally collected data (customer demographics‚ life stage‚ psychographics‚ transaction records) / externally purchased (credit info‚ geo-demographics) 2. cluster analysis: most popular segmentation approach‚ uses computer algorithm that objectively recognizes segments BUT input variables affects strogly
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Market Segmentation of the Different Brands Consumers in the bookstore industry differ in their wants‚ resources‚ buying attitudes and buying practices. For this report‚ the different market segments of Popular Holdings will be examined through segmenting the brands by specifically looking at the characteristics and purchase behavior of the target consumers of the different brands. Market Segmentation Based on Consumers’ Characteristics The consumers in the bookstore industry display very different
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Presented exhibits determine four main segments of the cruise tourism market – contemporary‚ premium‚ luxury and destinations. The pattern of market segmentation in this market can be described as clustered preferences based on the natural market segments which will be discussed. It is important to note that major players in the industry develop several brands allowing them to cater to the different segments. Cruisers who fall under the contemporary segment account for up to 50% of the
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SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
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create an idea that will continue to follow with this forever changing world. The idea we have is the wireless mouse. The mouse is more than just wireless‚ it has an motion sensor and moves with the wave of your hand. Similar to the game consoles the Wii and Kinect by Xbox. The wireless mouse would be strapped to the hand by use of a velcro band to navigate the computer. The target market would be current Apple users‚ mainly because the item is an accessories to the MAC. Nevertheless we would like
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can obtain his or her social status are Social‚ Culture‚ Gender‚ Descent‚ Wealth‚ Work. Marketing is not just selling a product or just serving what costumers want or need. In marketing we must know who we want to go then we must have a market segmentation one of which we must have the product segment between social class. But in the social class there are cultural factors that can be individuals in different view in their environment. Yes cultural factors can also be one of the factors of consumer
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1.0 Executive Summary The Market The market for Siomai Making Machine is huge in the Philippines. The researcher has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a semi-automatic machine to have the products made at their home. The Product Siomai Making Machine is introduced to the market‚ but has planned to mass produce for greater markets’ demand
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