Unique Selling Proposition (USP) Here are a few guidelines on how to ensure your business has something unique in both your product and communication messages and then how to market your business to the customers you highlighted yesterday. How to develop your unique selling proposition When there are many companies wanting people to spend money on their business‚ one of the most important areas for you to focus on is something unique that sets your business apart from your competitors. This will
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NINTENDO Target Consumer Groups and Unique Sellin Proposition Abstract The paper gives some information about positioning that one of the main elements of Marketing Mix and SWOT analysis of Nintendo Wii and it’s main competitors Sony’ Play Station 3 and Macintosh’s Xbox 360. The paper describes Nintendo Wii’s three main personas‚ represents them on a positioning map and adds competitors on it. The paper discusses how being the first to launch a radically different console gave the company its competitive
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Besides that there is another unique selling proposition at it headlines “Light. Really light. It’s a DSLR” It means that it is light weight DSLR‚ easy for the photographer to hold the camera and won’t feel tired for holding it for a long time. Samsung tab The unique selling proposition of Galaxy note 10.1 is the new s-pen they add on 5 useful features on Air command to improves the performance. Besides that
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photographers and digital photo studios. Our service and photo quality is high compared to other quality professional photographers. Our rates are comparable to theirs‚ but we add value through personal contact and easy dissemination of digital images. UNIQUE SELLING POSITION Technology Our innovative approach makes the most of consumers’ fascination with the latest digital imagery. By playing to this market trend‚ we gain new customers and provide added value‚ with high-quality‚ small file-size images
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The Wii is a home video game device released by Nintendo (Japanese company) on November 19‚ 2006. The sales of Wii until 2011 is 5 billion dollars ‚ this is only in 5 years. The Wii primarily competes with Microsoft’s Xbox 360 and Sony’s PlayStation 3. Nintendo states that its device targets a broader demographic than that of the two others.[8] As of December 2011‚ the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales‚[9] and in December 2009 broke the record for best-selling
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these points will be covered and applied on Nintendo’s seventh generation console which is the Wii. It is a new direction for the company. Nintendo desired to create an assimilation of a motion-sensitive controller combined with modest technological improvement in processing power and graphics in order to target a broader demographic than that of the other competitors. Segmentation Demographically‚ Wii targets males and females of a vast age-range [ (4 years-10 years) ‚ (11 years-19 years)‚ (20
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Responding to the Wii Group Case Writeup BUSMHR 4490 In the Harvard Business Review case Responding to the Wii‚ Kazuo Hirai was faced with an interesting dilemma. Hirai‚ the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should respond to the cheaper‚ more interactive‚ family oriented
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Wii Console 1. The demand for Wii console will be relative elastic. As from the passage‚ it mention that “Nintendo announced its first price drops for the console. In Japan‚ the price dropped from ¥25‚000 to ¥20‚000 and they sold more than three million Wii consoles also ending 9 months of declining sales”. This shows that that demand for Wii console is elastic as people responded to the price drop and thus they demanded more which also help Wii console to earn back their losses. Also another
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segment‚ Sony will have to develop a more interactive way of using their console without dropping the numerous features to avoid losing their core player market share. The key of success for Sony is to adapt a new technology such as Nintendo did with Wii that will enable the company to target a broader market and not only the males from 16-36 years old. The advantage of entering those two markets with one console is that Sony will enter a bigger market
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Responding to the Wii Executive summary: Given the current market scenario‚ Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture‚ to win the long term race for the “center of the living room”. Sony should leverage its relation with game developers to introduce simpler games for the casual gamer. It has to keep targeting the hardcore gamer and it must continue
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