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    Nintendo Wii - HBS case

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    6 to 40-45‚ but still mostly formed by males. Nintendo Wii changed the rules of the game‚ by addressing people of both sexes‚ and of ages ranging from 5 to 65. At the same time‚ it also renewed the way of video gaming‚ from a mostly individual activity to a group game‚ and by changing the channel of interaction between the gamer and the console‚ from a manual joystick towards a body-motion based system. The impressive success Nintendo Wii has experienced during the first two years after its release

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    The Psychology Of Selling

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    psychology of selling: Why people buy? MM4781 Tan Kuangming 12133304D Introduction When sales people are communicating the sales message to the customers‚ it is important to know the reason behind consumer behaviors. In other words‚ why people buy? Based on the reasons‚ sales people can decide what kind of products are suitable for the customers‚ the content of the presentation and the negotiation skills for achieving win-win situations. Therefor‚ the psychology of selling is to master

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    Proposition Paper

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    position_paper.doc 2/8/2011 How to Write a Position Paper The purpose of a position paper is to generate support on an issue. It describes a position on an issue and the rational for that position. The position paper is based on facts that provide a solid foundation for your argument. 1 In the position paper you should: • Use evidence to support your position‚ such as statistical evidence or dates and events. • Validate your position with authoritative references or primary source quotations

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    Employee Value Proposition

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    Employee Value Proposition (EVP) What it is and why it is important Employee Value Proposition (EVP) is the commonly used jargon to describe the characteristics and appeal of working for an organisation. An EVP describes the mix of characteristics‚ benefits‚ and ways of working in an organisation. It is the deal struck between an organisation and employee in return for their contribution and performance. This “deal” characterises an employer and differentiates it from its competition. Most organisations

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    Strategic Management – Nintendo Wii Case 12th August‚ 2009 PGSEM 2009 Sec-? Strategy Group I Dinesh Bhagwat 2008020 Bobby Kurian 2009009 Sajith Radhakrishna Shetty 2009053 Mathew Jacob 2009030 Threat of new entrants The video game console industry‚ being a typical oligopoly‚ enjoys high barrier to entry. Three firms dominate the industry with comparable market share. See Exhibit 1 and 2 for latest sales data. Existing industry

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    introduction of Wii in 2006 revolutionized the gaming industry by providing greater interactive gaming for all consumers beyond just gamers. In 2006‚ Nintendo won more awards than any other companies‚ including “Best of Show” award and “Best Hardware" award. In 2007‚ more than 99 per cent of its revenues came from electronic entertainment products‚ counted for $1.5 billion earnings. Nintendo was unable to meet the demand for its console due to the unexpected success of the Wii and DS handheld

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    Unique Earth

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    EARTH As far as science knows the planet earth is unique in the entire universe. Certainly this is true in our own solar system. Earth is far better suited for life than any other planet‚ yet even here most of the environments are too hot‚ too cold‚ too far underground or too far above ground to support much life. In the many thousands of miles of changing environments from the center of the earth to the edge of its atmosphere‚ there are only a few meters of habitable environment for most life forms

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    Customer Value Propositions in Business Markets Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover‚ we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier

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    A value proposition in business and marketing is a statement summarizing the customer segment‚ competitor targets and the core differentiation of one’s product from the offerings of competitors. A company’s market contribution normally extends further than its core product to include services‚ programs and systems rudiments. Value Propositions essentially translates this market offering into a proclamation of the benefits a customer will derive. It was important for Toyota when developing their

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    Unique Me

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    UNIQUE ME I have observed tons of kids nowadays forming groups and clubs and that sort of thing very often‚ but what discerns me is that the numbers of people in these groups are HUGE!!! Not that it is a bad thing or anything‚ but are all these people truly friends? Or are some who are just tag- along’s? Did people actually start acting friendlier towards each other??? Not likely! Something like that does not just happen overnight‚ and the advancement in this century is not helping it either.

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