ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Malaysian Bank Companies Branching Branches into International Market; a Case Study of RHB Bank Case Study Assignment EBB 6143: Money‚ Banking and Financial Market Name GEORGE ANAK JABU Corporate Master of Business Administration Semester 5/ Session 2011-2013 INTRODUCTION Since financial crisis 1997/1998 there has been a very large expansion in the number of bank branches in Malaysia and into international market and in the number of communes served by branches. These developments are
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is all about communication. The spread of computers worldwide and the usage of information technology have played a major role in facilitating and enhancing the communication between traders therefore gave the ignition for E-commerce to come to light. Electronic commerce (e-commerce) has many definitions found in several publications; the definition is in some way arbitrary. According to different publications: "Electronic Commerce (EC) is where business transactions take place via telecommunications
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course by the time children get to the end of their elementary years they’ve heard of know gangs such as; the Cribs‚ Bloods‚ Latin Kings‚ Vatos Locos‚ but none of those names cause as much fear and terror as the gang called La Mara Salvatrucha aka MS-13. La Mara known for their psychotic methods of killing and running their turf‚ no other gang comes close to causing the same fear as La Mara Salvatrucha (ms-13gang.com). Forced to abandon their home land due to the civil war in El Salvador‚ the adventure
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importance of e-learning in the modern business context E-Learning The challenges associated with introducing e-learning within organisations 1. Introduction: what is e-learning? 1E-learning is “the use of Internet and digital technologies to create experiences that educate fellow human beings” (Horton‚ 2001).Electronic learning is a term which is normally referred to computerised based learning. E-learning involves
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other reference source‚ to get an overview of the topic. 4. Make source cards for whatever sources you will use for information. 5. Using the general overview‚ begin to focus the topic into something you can cover well. 6. Write a statement of purpose about the focused topic. 7. Brainstorm questions about the focused topic. 8. Group questions under similar headings. 9. Add any new questions you can think of under those headings. 10. Repeat step 2‚ listing more key words from your newly focused
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commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon.com‚ through auction and music sites lie eBay or MP3.com‚ to business exchange trading goods or services between corporations. - Electronic commerce is the use of electronic communication to do busines. E-commerce
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E-books E-books open up all kinds of new opportunities‚ especially in the areas of education‚ entertainment‚ and business. Schools around the country take advantage of E-books and other online materials. In most cases‚ the price to access the electronic material is much lower than buying an actual hard copy of the book. I have personally seen this model used in my courses at Penn State. Many of my classes require reading assignments that are in an electronic format. E-books have also revolutionized
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Movie Review: Apollo 13 The title of this movie is Apollo 13. This movie is a recreation of the horrific events that unfolded in space after a normal maintenance procedure‚ and the heroic and desperate efforts many people made to ensure that the astronauts made it home safely. At the beginning of the movie‚ Jim Lovell is notified that he and his team would be bumped up to the Apollo 13 mission‚ because Alan Shepard’s ear was infected. Lovell and his team were scheduled to be the commander
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Many problem skills had to be used and improvised during the movie‚ Apollo 13‚ but the one that amazed me was when Jim and Fred had to manually adjust the ship. I believe this held a significant amount of importance for getting the astronauts home. Everyone knew that to be able to reenter the earth’s atmosphere the ship only had a tiny amount of room for error. When NASA informed the astronauts that they needed to do another burn‚ but they don’t have enough power to start up the ship for the computers
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