decisions involved in developing an advertising program Role of public relations in the promotion mix Role of company’s salespeople in creating value Personal selling and sales promotion SBMT 5030 – Marketing Management & Strategy JC Salvacruz 2 Promotion in the Marketing Mix Target Market Product Place Personal Selling Promotion Mass Selling Advertising SBMT 5030 – Marketing Management & Strategy JC Salvacruz Price Sales Promotion Publicity 3
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1. The researchers analyzed the data they collected as though it were at what level of measurement? * a.Nominal * b.Ordinal * c.Interval/ratio * d.Experimental 2. The mean in is 97.12 3. When looking at the information provided the baseline mean was 14.00 and the posttest mean was 13.36. This means that the subjects in the experimental group scored lower on the depression posttest‚ concluding that they were less depressed after the completing the empowerment
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Name: _________________________________ Place commas wherever they are needed in the following sentences. 1. The girl with the bright friendly smile wore a bright green scarf to celebrate St. Patrick’s Day. 2. As he read the Chekhov story he became aware of the Russian’s genius. 3. Dauphin Island located off the coast of Alabama is a favorite spot for fishing. 4. She was as a matter of fact mainly interested in showing off her vocabulary. 5. I often go to the seashore and collect rocks there
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This test of novel problem solving is a measure of fluid intelligence (Doubleday‚ King‚ & Papageorgiou‚ 2002). People’s ability to solve novel problems is a stable characteristic‚ as it is largely genetically determined (Nairne‚ 2009). Test-retest is typically appropriate for measures with stable attributes‚ but this test’s novel nature makes it an inappropriate technique in regard to reliability. In effect‚ its novelty diminishes after the initial testing‚ producing difficulties due to practice
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basis of the steam‚ a fluvial geomorphologist finds that the mean parts per million of dissolved solids in a 25-week sample to be 52 with a standard deviation of 32. Has there been a change in the average level of dissolved solids in this stream? 2 An exhaustive survey of all users of a wilderness park taken in 1960 revealed that the average number of persons per party was 2.6 In a random sample of 25 parties in 1985‚ the average was 3.2 persons with a standard deviation of 1.08. a. Test the
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décor (Plain and uninteresting)Stimulation of rushed shopping behavior | FREE-FLOW LAYOUT | Incread creativity in decor items to display?sed impulse buyingVisual appealFlexibility | Possible confusionWaste of floor spaceDifficulty in cleaning | 2. What psychological effects of a pharmacy layout may influence customer-buying behavior? * Value/Fashion image – Presentation of the product influences image customer has regarding that product * Angles and sightlines – Customers view product
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any weapons in space. Taiwan’s “premier” （行政院院长）Su Tseng-chang（苏贞昌）‚ the top figure in the pro-independence（倾向独立） administration of Chen Shui-bian‚ announced yesterday he would seek his party’s nomination for the 2008 “presidential” election. 台 （2）Delayed-identification lead A leading space scientist yesterday said China is quite capable of sending a manned mission to the moon in 15 years. Huang Chunping（黄春平）‚ former commander-in-chief of the launch vehicle system（运载火箭系统） of the country’s manned
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the total amount of the company’s merchandise purchases for the month? A. $61‚000 B. $51‚000 C. $71‚000 D. $93‚000 Purchases = Cost of goods sold + Ending merchandise inventory - Beginning merchandise inventory = $61‚000 + $21‚000 - $11‚000 = $71‚000 2. Gabruk Inc. is a merchandising company. Last month the company’s merchandise purchases totaled $88‚000. The company’s beginning merchandise inventory was $15‚000 and its ending merchandise inventory was $13‚000. What was the company’s cost of goods
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Choose the right modal verb. 1. There is plenty of tomatoes in the fridge. You __________ buy any. 2. It’s a hospital. You __________ smoke. 3. He had been working for more than 11 hours. He __________ be tired after such hard work. He _________ prefer to get some rest. 4. I __________ speak Arabic fluently when I was a child and lived in Morocco. But after we moved back to Canada‚ I had very little exposure to the language and forgot almost everything I knew as a child. Now‚ I _________ just
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1st Team and / or Preferred Academy Drills Drill 1 Drill 2 Drill 3 X 20m Y X X X Y x 2 x 7 4x X X X 3 1x X X X x 20m x 1 Y Y x X. X. X. 2 Ball circulation through the right or through the left. Y 5 8 X x x 3 X 6x 9 x Rules / Objectives: Rules / Objectives: Rules / Objectives: 3v3 in the playing area‚ 2 players for each team on the outside. The purpose of the game is to score by playing
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