Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest Fair & Lovely promotes its products? Would your response be different if Forever continues to use “fairness”
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SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher
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product is harmful for people’s health on each package sold as well as on advertisements. We assume that the customer is responsible and mature and can make his/her own decisions on whether to buy a product or not. The promotion that HLL launched for Fair and Lovely as the “miracle worker” probably was not the best approach since it could dupe the consumer regarding the true effect of the product. Since it is scientifically proven in the case that only minimal effect can be achieved‚ the company
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is‚ at best‚ only mildly effective? Discuss. No‚ it is not ethical to sell a product that is only mildly effective at best. No consumers want to buy a product that is only showing minimal changes as result. For example‚ a lot Indian women are happy because you they can see the change‚ however‚ there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for eight
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Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations
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cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely lightens the skin
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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Cultural Norms‚ Fair & Lovely‚ and Advertising April 20‚ 2015 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. It is ethical to utilize cultural diversity and values of a community to promote a product. However‚ such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely‚ promoting the product using the dark and fair skin is divisive and portrays people with dark color
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much on the setting and the cultural circumstances of producer and consumer as well as on the product itself. The present case dealing with HLL as well as CKL‚ the established vendors of skin lighting cream on the Indian market for many years‚ illustrates a situation in which the producer encounters the consumers´ strongly culturally positioned desire of fair skin‚ by offering a skin lightning product‚ which is from a dermatologist’s point of view considered to be ineffective (“reaches only the upper
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