KENT GRAYSON rP os t KEL614 Revised April 5‚ 2012 Sony Targets Laptop Consumers in China: Segment Global or Local? op yo Richard Lopez‚ product manager for Sony Corporation in Hong Kong‚ had one week to finalize his plan for marketing VAIO laptop computers in China before presenting it to senior management in January 2011. Lopez was struggling to decide which segment (or segments) to target and how to position VAIO for this segment. At the heart of his struggle was an unusual problem—too much
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TORTS – PRETEST (5 points each) Question 1 A HARMFUL OR OFFENSIVE CONTACT IS AN ELEMENT OF WHICH OF THE FOLLOWING TORTS? intentional infliction of emotional distress conversion BATTERY slander Question 2 AFFIRMATIVE DEFENSES IN TORT ACTIONS COMMONLY INCLUDE ____. assumption of risk contributory negligence comparative negligence ALL OF THE ABOVE Question 3 ASSAULT‚ BATTERY AND FALSE IMPRISONMENT ARE EXAMPLES OF ____ TORTS THAT INVOLVE INTERFERENCE WITH A PERSON’S BODY. INTENTIONAL
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KEL450 MOHANBIR SAWHNEY Ontela PicDeck (A): Customer Segmentation‚ Targeting‚ and Positioning In April 2008 Joe Levy‚ the director of carrier marketing for the technology start-up Ontela‚ was considering how to position the company’s first offering‚ PicDeck. Ontela’s PicDeck was a technology service that allowed wireless subscribers to seamlessly transfer pictures from their mobile devices to their computers‚ email inbox‚ and other networking devices and services (see Exhibit 1). The service
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Kellogg is a U.S. company‚ which offers the Special k cereal and accompanying products (cereals in different flavors as well as granola bars and protein shakes) that are healthier options for people who are aware of their diet and want a better lifestyle. Kellogg expands the market by targeting women who skip breakfast to stay slim. The marketing strategy helps to position the brand as a healthy alternative. The commercials we chose offer a weight management plan designed to lose weight in 2 weeks
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References: 1. Kellogg says Pringles helped fatten profits‚ November 1‚ 2012 The Associated Press http://www.usatoday.com/story/money/business/2012/11/01/kellogg-earnings/1674693/ 2. The Richest‚ The Top 10 Bestselling Potato Chips‚ http://www.therichest.com/expensive-lifestyle/food/the-top-10-bestselling-potato-chips/ 3. Wikipedia‚ http://en
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5-310-507 SUNIL CHOPRA Movie Rental Business: Blockbuster‚ Netflix‚ and Redbox Jim Keyes‚ CEO of Dallas-based Blockbuster Inc.‚ was facing the biggest challenge of his career. In March 2010 Keyes was meeting with Hollywood studios in an effort to negotiate better terms for the $1 billion worth of merchandise Blockbuster had purchased the year before. In recent years‚ Blockbuster’s share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost‚ convenient
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Introduction Every five years and for a period of six months‚ World Expos attract millions of visitors. The World Expo has never been held in the Middle East‚ Africa and South East Asia in the history of the event. The UAE is bidding to host the World Expo 2020 in Dubai under the theme ‘Connecting Minds‚ Creating the Future’. Steps Formed international partnerships. 1. Tonga 2. Sri Lanka 3. Peru 4. Rwanda Building on the bid’s theme of partnership‚ Expo Live will start to
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KEL030 SUNIL CHOPRA AND CANAN SAVASKAN Weight Solutions Clinic: Bariatric Surgery Center “Tell me Mike‚ how do you expect me to face Mr. Spitzer‚ who has already waited ten weeks for an answer from his insurance company‚ and tell him that the earliest we can operate on him is in three months’ time? You know that he is struggling to make this drastic commitment‚ and we are just making life more difficult for him‚” Dr. Crawler said to his head surgeon. “We urgently need to do something about
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Terese Kruszka Beth Lewis How Advertising Influences Us 1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could
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5-204-270 Revised April 15‚ 2005 ARTUR RAVIV AND TIMOTHY THOMPSON Bed Bath & Beyond: The Capital Structure Decision “Bed Bath & Beyond’s earnings report could have been called Bed Bath & Brag‚” according to the New Jersey newspaper The Record in April 2004.1 However‚ Bed Bath & Beyond (BBBY) had the performance to back up its boastfulness. Since going public in 1992‚ the home goods retailer‚ based in Union‚ New Jersey‚ had never missed an earnings estimate. For fiscal year 2003 (ending
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