The spirit of Case is primarily based on the issues related with potential acquisition of Compaq by HP. Case tells about circumstances of computer hardware industry at 2001‚market was highly competitive‚ frequent and fast product introduction in market ‚continuous improvements in product/price characteristics market needs quick customization in products and service offerings to being profitable. Through differentiation and cost leadership strategy how IBM and Dell not only survived but earned
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CASE: GS-3A DATE: 05/01 (Rev’d. 3/8/04) Hewlett-Packard Company DeskJet Printer Supply Chain (A) INTRODUCTION Brent Cartier‚ Manager for Special Projects in the Materials Department of Hewlett-Packard (HP) Company’s Vancouver Division‚ clicked off another mile. It had been a long week and it looked like it would be a long weekend as well‚ based on the preparation that needed to be done for Monday’s meeting with Group Management on worldwide inventory levels for the DeskJet Printer product line
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successful. HP – Compaq Case – As the PC‚ printing and services related to this and IT were changing fast because of customers and enterprise’s increased expectation from the manufacturer and service providers. The industry saw the biggest change from 1990 to 2000. In this period Dell became leader in PC space mainly using the the make to order concept and then dealing directly through their web site with the customers. And IBM was leader in high end high growth service related space. HP on the
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The HP-Cisco Alliance In early 1997‚ the first HP-Cisco alliance was first formed. HP was Cisco’s first publicly announced strategic alliance partner. The agreement between the two companies focused on technology collaboration‚ product integration‚ professional services‚ and customer support. The first contract lasted until February of 2002‚ when both HP and Cisco decided to further formalize and expand their alliance by signing a new contract. Shortly afterwards in March of 2002‚ HP merged
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Diana P. Gomez - 11616439 1. Does the market need the Merced chip? The market needs a better chip. It needs to be faster. It must be capable of processing more instructions in the same amount of time. So when Merced project started that was the promise. In fact‚ as we can see through the case‚ HP and other companies were working already in similar technology. Additionally the market was showing symptoms of reaching the full performance in the actual technology‚ RISC. It was necessary to find a
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| |Hewlett-Packard in Singapore | |International Business | |
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Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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5. Were the changes initiated by Fiorina justified? At the time when Fiorina took over HP‚ she faced many problems‚ for instance stagnating technology‚ losing market share to competitors. Many expected her to help the company. She made many changes on structure and policies of the company. Although the overall outcomes of her changes are not as good as expected‚ the changes initiated by her were still justified because the situation of the company drove her focus more on outcome than people. One
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New HP Hardware‚ Software‚ Services‚ and Printing n late 1995‚ John Peter‚ a marketing manager of Hewlett-Packard Asia Pacific Limited‚ was evaluating the division’s strategic options for doing business in Vietnam. The United States had lifted its embargo on Vietnam in February 1994‚ and the country had normalized relationships with many other countries‚ including China. The current economic development in Vietnam is rather slow and limited‚ and the infrastructures and the political-legal systems
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was not useful or important. However‚ the leak involved an ethical concern. 5. Should George Keyworth have been asked to resign? Why or why not? Yes he should never had discuss with the media information that he was not authorized to discuss‚ even more after there were suspicions
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