Diploma in Sales & Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4P’s ~ page number 3 Marketing Mix 4P’s Place Literary Review Company Example of Marketing Mix 4P’s Place – Ritchie Bros.
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Marketing research is a systematic process of obtaining information to aid in making decisions about the marketing of products and services. It involves the “design‚ collection‚ analysis and reporting of data relevant to a specific marketing situation.” (Kotler and Armstrong‚ 2006) According to Drucker (1974)‚ the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." To this end‚ the function of marketing research is to supply
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How much does a cookie really mean? To some people‚ a cookie can be a life changer. There are so many things wrong with the world‚ so if you can help other people‚ even with the small things‚ you can change the lives of many people. The story‚ “ Mrs. Flower’s” by Maya Angelou is a short story. The story begins in Stamps Arkansas‚ during the 1950’s. A girl named Marguerite‚ whose parents are divorced lives with her Mom. A life-changing experience happens to Marguerite when she was only eight. Once
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and his agricultural and technical expertise‚ he feels that he has the capability to accomplish every related task without trusting his subordinates. He is extremely afraid of making mistakes. His strong one-man approach has been applauded by his company headquarters in Kuala Lumpur. That has been motivating him to control the estate as his own way. 2. Centralisation Decision Making Approach Mr. Lok never delegates tasks to others. He has to do a lot of administrative work such as opens all the
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MODULE TITLE: MARKETING PLANNING AND RESEARCH MODULE CODE: MK0272 STUDENT NAME: LU XUELU STUDENT NUMBER: 13039825 HAND IN DATE: 01.07.2014 TUTOR: ANDERS WAPPLING WORLDS: 1.0 Executive summary…………………………………………………. 2 2.0 External environment analysis…………………………………2 3.0 Market strategy…………………………………………………….....5 4.0 Marketing research result ………………………………….....6 5.0 Marketing mix summary………………………………………...9 6.0 and 7.0 Detailed
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organizational unit‚ every manager must perform some ceremonial duties as well as greet dignitaries‚ attend weddings‚ or take out customers. As figurehead of an organization managers need to take responsibility for actions of the employees such as taking blame for a mishap that may have occurred Leader Managers are responsible for the work of their respective people of their unit. They must partake in leadership roles such as motivating and encouraging employees. As a leader‚ the manager must empower their
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George Byrne Ms. Elizabeth Devore English 11002: College Writing 1 stretch February 25‚ 2014 Food Traditions Never Change In the autobiography‚ Lobster Lessons‚ the author Aleksandra Crapanzano tells her story of her love‚ John and how after a year of dating he takes her away from her comfort to a small cottage on the beach of Nantucket. Not only is she far from home but she is going to meet his permanent other women‚ great-aunt Margaret. Aleksandra Crapanzano believes that the rituals
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line managers have a lack of desire to implement HRM. However‚ willingness is essential for someone to perform effectively. Furthermore‚ line managers do not have capacity to implement HRM‚ since they have other‚ more pressing‚ short term operational responsibilities. This short-range focus may result in people management that is generally less effective. Besides‚ line managers have limited skills and competences in HRM due to a lack of training. It is suggested that these low competences are a significant
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activities to achieve desired outcomes. A manager is someone who works with and through other people by co-ordinating their work activities to accomplish organisational goals. (Robbins‚ Stagg‚ Coulter‚ 2003‚ p.10) This definition states‚ the fundamental responsibility of a manager‚ is to accomplish the organisations objectives by ’getting things done through people’. There are however several ways of conceiving managerial responsibilities‚ as a ’manager’ can be viewed from many different positions
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Contents i Executive summary 3 ii List of Chart/ Figure 4 1.0 Situation analysis 5 1.1 Company and products background 5 1.1.1 Company introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution
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