NAME: ABHAY A GANDHI GROUP : 22 ------------------------------------------------- TNS SHOWER GEL CASE POSITIONING MAP BRAND 7.3 BRAND 8.1 BRAND 7.4 BRAND 6.2 BRAND 3.3 BRAND 4.1 BRAND 7.1 BRAND 3.2 BRAND 5.1 BRAND 2.2 BRAND 3.1 BRAND 4.2 BRAND 1.1 BRAND 7.2 BRAND 2.3 BRAND 2.1 BRAND 1.2 BRAND 6.1 Shelf-Space 0.2 Private Label 1.2 0.8 0.0 0.6 1.4 1.8 1.0 Price/Volume 0.4 1.6 ≥0‚3l <0‚3l and ≥ 0‚25l Unit Size <0‚25l Economy Packs Middle of the market
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AQUALISA QUARTZ: SIMPLY THE BEST SHOWER CASE STUDY ANALYSIS Assignment issues discussion Question-1: What is the Quartz value proposition to the plumber? To consumers? Answer: Value proposition to customer: • Efficient the reliable water pressure • Efficient and reliable temperature control. • Easy to use. This can be used by children‚ elder person as they don’t need to worry about valve adjustment. Value proposition to Plumber as follows:
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How does Cayte Williams try to persuade the readers to her point of view? You will need too need consider: Content / arguments presented; The effects of linguistic features; Presentational devices. The article ‘Sun Vampires’ appeared in The Big Issue in May 1997. The Big Issue is aimed at a wide audience‚ including the younger generation‚ and is an effective way to reach the youth through a magazine‚ including young adults using tanning beds. The Big Issue is sold by the homeless on the
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YOUNGME MOON Aqualisa Quartz: Simply a Better Shower By: Marjan Hozjan Ljubljana‚ February 2007 -------------------------------------------------- 1. Conduct a situation analysis a) Customers (segmentation‚ characteristics) According to the HBS case (p.2-3)‚ shower buyers in the United Kingdom fall into one of three pricing segments: premium‚ standard and value segment. Consumers in the premium segment typically shopped in showrooms; they took for granted high performance and service
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Synonymy in English Learning objectives: after you have studied the material you should be able to: 1. Define the notion of "synonymy"‚ give the definition of the term "synonyms" by Russian and foreign linguists. 2. Speak on the criteria of synonymy‚ the sources of synonymy and the main synonymic patterns. 3. Give the classification of synonyms (ideographic‚ stylistic‚ absolute). 4. Analyze the entry (article) from a dictionary of synonyms. Literature to be studied: • "English Word"
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Through many of his poems‚ William Carlos Williams presents the reality of poverty among a great portion of the American society. Within Williams’ work of Selected Poems‚ he not only reveals the trapped lifestyle of those living in poverty‚ but he also represents the horror of the war between social classes along with the coinciding war on the poor. Williams’ use of plutonic images among these poems provides powerful meaning to his argument of American societal values‚ claiming the men of America
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The ’Sun Vampires’ is an article by Cayte Williams outlining the dangers of using sun beds; addiction to sun beds and portrays the people who use sun beds as foolish. The article was printed in ‘The Big Issue’‚ which is most commonly sold by the homeless to earn money. ‘The Big Issue’ is targeted towards young casual readers who have knowledge of current affairs and have general concerns for society. The main message put across in the article by Cayte is that they are dangerous and can become
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2014 Hope & Redemption after WWII Prompt: Discuss how William Wyler’s The Best Years of Our Lives is an examination of the confusion and emotional turmoil experienced by American military servicemen and their families during the aftermath of WWII. Explain how the film’s focus on the three veterans- Al‚ Fred‚ and Homer- offers a sense of hope and redemption for them‚ their loved ones‚ and all of America. Thesis: William Wyler’s The Best Years of Our Lives is an examination of the emotional turmoil
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derived from the connections to another culture and from their homeland. First the lost boys overcame many adversities of creating new lives. Second the long journey out of Sudan to years spent in a refugee camp in Kenya to new lives in two northeastern cities. Finally the successful the lost boys become in the years spent in U.S. The lost boys were John‚ Daniel‚ and also Panther. Therefore the relocation by the International Rescue Committee to their new homes in Syracuse and Pittsburgh was the
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Maria I. Madrigal Mr. Barile English 1A 27 February 2013 The Home Where I Grew Up Situated in front of a dirt road‚ across from and empty lot that had a river running by it‚ was my childhood home. I grew up in this home alongside my mother‚ four sisters‚ and two brothers. I can remember every corner of the house as if it was yesterday that I lived there. The house is located in Michoacán Mexico‚ in a small town in the mountains called Coalcoman. The town was so small that everyone knew each
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