SUMMARY France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly‚which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it. Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application
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In the US wine industry‚ Casella Wines created Yellow Tail‚ a new wine that broke away from competition and created a new market. They did not simply offer wine as an expensive drink but rather as a ‘social drink’ available to all kinds of drinkers and consumers: cocktail‚ beer and other drinkers of non-wine beverages. In just two years‚ Yellow Tail became the quickest growing brand in the histories of Australian and U.S. wine industries and is the most imported wine in the U.S. Yellow Tail surpassed
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Global Wine Wars 2009: Old versus New World 1. The wine industry thrived in the Christian era due to reasons of dynastical prestige and competition for luxury. Europeans had planted vines to produce wines of different qualities. Production of wine gained momentum with the introduction of wine processing plants in France. France became the leading producer of quality wines due to the favorable conditions that they had experienced within the country. High wine production in France continued for several
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Global Wine War 2009: New World versus Old Case 1 Synopsis: Please provide a brief synopsis of the case. Discussion Questions: 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? By the Christian era‚ wine became part of the liturgical services and monasteries planted vines and builtwineries and the European
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The wine industry of Chile is perhaps one of the most interesting case studies with regard to developing countries in the world. First‚ it is particularly interesting because prior to 1980‚ Chilean wine was thought to be of a much lower quality than many of the world’s best wines. However‚ companies used investors and technology to make the Chilean wine trade one of the most prosperous in the world. Chile has always had a suitable climate for the production of high quality wine. However‚ the lack
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to production and distribution of wine‚ we will now focus on the ethical issues relating to the consumption of wine. The consumption of wine in U.S. has been on the rise since last fifteen years. The U.S. ranks 34th in wine consuming nations with wine consumption of 7.69 liters per capita per annum. The consumption of wine in 1994 was 404 million gallons which increased to 658 million gallons in the year 2008. These figures show the growing popularity of wine in U.S. Consumption grew 2.5% per annum
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Pellechia briefly introduces a various number of aspects that contribute to wine and how it is present in our world today. One of the main themes that is present throughout the article is how wine has been modernized over time to compete in the globalized world that we live in today. Wine is a unique commodity in that throughout history and even today it has been and still is held to a certain standard of luxury. The production of wine is seen as an artistry of sorts. It’s production‚ although not overly
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Global Wine War By Christopher A. Bartlett Case Analysis Report Introduction The concept of production and sale of wine was originated in the European countries known as the old world according to the article "Global Wine War 2009: New Word versus Old" these are; France‚ Italy‚ Spain and Greece. Here the wine culture was developed mainly due to the habits of religion and high society which caused them to have the highest consumption per capita in the world‚ creating a very attractive and
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Certainly wine‚ as a natural phase of grape spoilage‚ was "discovered" by accident‚ unlike beer and bread‚ which are human inventions. The first efforts at grape cultivation can be traced to the area that forms the "Fertile Crescent"‚ around the Caspian Sea and in Mesopotamia‚ including portions of present-day Georgia‚ Armenia‚ Azerbaijan‚ Iran‚ and Turkey.” Wine has been dated from times as far back as biblical times around 500 B.C. These places are where wine was originated. Ancient Greek wines were
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Global Wine Wars 2009: New World versus Old World Executive Summary The concept of wine-making was originally an art dominated by several European countries‚ mainly amongst the noble class‚ competing against one another for the highest quality wines. Traditionally set in their ways‚ from their methods of planting‚ to harvesting‚ to marketing channels and their consumers‚ the “Old World” wine-makers were unprepared for what was ahead of them as the “New World” growers joined in the struggle
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