Business 5-1-2004 The Globalization of Beringer Blass Wine Estates Armand Gilinsky Sonoma State University Raymond H. Lopez Pace University Richard Castaldi San Francisco State University Follow this and additional works at: http://digitalcommons.pace.edu/business_cases Part of the Business Commons Recommended Citation Gilinsky‚ Armand; Lopez‚ Raymond H.; and Castaldi‚ Richard‚ "The Globalization of Beringer Blass Wine Estates" (2004). Case Studies. Paper 5. http://digitalcommons
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Los Angeles Times named Mondavi’s Cabernet Sauvignon 1969 as the best wine produced in California. The Mondavi Winery focuses on three main strategies: * produce wine traditionally * be innovative * educate US costumers concerning wine culture TRADITION Concerning wine making Robert Mondavi is "old fashioned"‚ he refuses to adapt modern practices to "design" wines‚ like adding artificial flavours. He prefers to produce wine the traditional way like most of the European wineries. That means for
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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consumers………………………………………………… ……………… P.2 Brand positioning…………………………………………………….………… P.3-5 Current Promotional mix strategy Current advertising strategy…………………………………..…………………P.6 Current sales promotion……………………………………..………………….. P.7 Public Relations……………………………………….……..………………….P.7-8 Current Personal selling……………………………….……….………………...P.8 Direct Marketing………………………………………………………………..P.8-9 Online Marketing……………………………………………….………………...P.9 Analysis of the promotion mix....……………………………….P.10-14 New target segment for Max Factor………………………………
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Indian Wine Industry Report Report prepared by Western Australia Trade Office – India Department of Agriculture and Food – WA Mumbai 93‚ Jolly Maker Chamber II 9th Floor‚ Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977 January 2012 TABLE OF CONTENTS CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation
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MaxMara Fashion Group Max&Co’s use of social media and digital communications in Italy RESEARCH PROPOSAL CONTENTS RESEARCH PROPOSAL 1. BACKGROUND p. 3 1.1 Max&Co 3 1.1.1 Introducing the new Max&You app 4 1.2 Competitors overview 4 1.3 Rationale 4 2. OBJECTIVES 5 3. METHODOLOGY 6 3.1 Secondary research 7 3.1.1 Internal data 7 3.1.2 External data 7 3.2 Primary research 8 3.2
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Canadian Wine Industry Table of Contents Introduction Significance Industry Structure Performance Employment Investment Export Market Trade Performance Strengths and Weaknesses Trade-Related Factors Technology-Related Factors Regulatory Factors Future Challenges and Opportunities Associations Provincial Liquor Boards Federal Goverment Departmental Contact Footnotes -------------------------------------------------------------------------------- The Canadian wine-making industry
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Louis Pasteur said that wine is the most healthful and the most hygienic of all beverages. It can give the human body 500 calories that are normally taken from fats and carbohydrates. All these energy is completely consumed by the body and will not add an ounce of the body weight (Lichine‚ et al. 1968). There are several health benefits that can be derived from wine. Aside from being a healthy beverage‚ it was said that wine can deter food poisoning. It can help wipe out the bacteria that are
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The Wine Making Process Wine making has been around for thousands of years. In its basic form‚ wine making is a natural process that requires very little human intervention. Mother Nature provides everything that is needed to make wine; it is up to humans to embellish‚ improve‚ or totally obliterate what nature has provided‚ to which anyone with extensive wine tasting experience can attest. There are five basic components or steps to making wine: harvesting‚ crushing and pressing‚ fermentation
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WINE BASICS Key Topics • A definition of wine and alcoholic fermentation. • A discussion of Vitis vinifera‚ the wine grape; where ‚how it has been developed into its modern form‚ and what characteristics it possesses that make it important to the production of wine. • The three impacts on a wine’s flavor: grapes‚ viticulture and terroir‚ and viniculture. Gibson‚ M‚ 2010‚ The Sommelier Prep Course‚ John Wiley and Sons 2 What Is Wine? Wine—A fermented beverage produced from the juice of any fruit
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