explore the importance of Brand Equity and any of the associated metrics. Brand Equity is the differential effect that knowing the brand name has on customer response to the product or its marketing. America Marketing Association has given a definition of brand equity‚ it suggests that “The value of a brand. From a consumer perspective‚ brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.” Brand equity is a critical marketing component
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Equity Theory of Motivation The equity theory of motivation is used to describe the relationship between the employees perception of how fairly is he being treated and how hard he is motivated to work Motivation is the activation of an energized goal-oriented behavior. Everyone takes up a job as they are motivated by some factor or the other. Some are motivated by the challenge they will face in carrying out their job‚ some are motivated by the level of fame they may earn‚ others and
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I. DEFINITIONS VENTURE CAPITAL a 1. The financing provided for start-up‚ often high-risk‚ private business enterprises is called: a. venture capital. b. junk bonds. c. flotation costs. d. initial public offerings. e. financial futures. REGISTRATION STATEMENT b 2. The document(s) filed with the SEC disclosing all material information relating to the firm making an offering of public securities is called the: a. offering prospectus. b. registration statement. c. red
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EMPLOYMENT EQUITY Contents PAGE EXECUTIVE SUMMARY 2 INTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE & EMPLOYMENT EQUITY 6 - 7 OBSTACLES & CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity
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(C) BAD DEBTS‚ BAD DEBTS RECOVERED AND PROVISION FOR DOUBTFUL DEBTS. Bad debts Introduction Customers who buy goods on credit might fail to pay for them‚ perhaps: Out of dishonesty‚ They have gone bankrupt‚ They are incurring losses in their businesses‚ Because of unexpected introduction of foreign exchange control restrictions by their country’s government during the credit period (i.e. if they are trading internationally). They are dead. In these circumstances‚ a business might decide
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E- Business at HEDGE EQUITIES PVT LTD Introduction to HEDGE EQUITIES PVT LTD Team Hedge is a balanced mix of more than 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields - Fedex Securities‚ Baby Marine Exports‚ Thakker Developers‚ Smart financial‚ SM Hegde (CFO‚ Videocon Industries) and Padmashree Mohan Lal Fedex Securities Managed
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performing‚ one of those tools is the debt ratio calculation. The debt ratio shows the proportion of assets financed with debt‚ liabilities. It is calculated by the companies total liabilities divided by its total assets and is used as a percentage. Total assets and total debts can be found on the balance sheet. “It can be used to evaluate a business’s ability to pay its debt” (Nobles p. 89). The debt ratio can be used to evaluate a business’s ability to pay it’s debts. An investor will want to know
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Debt Factoring Debt Factoring definition Debt factoring is a form of commercial finance which allows a business to sell its debtors (accounts receivable) to a third party‚ known as a ‘factor’ in return for an immediate cash advance‚ often between 70-85% of the invoice amount. On payment by the original debtor to the factor of the full amount‚ the factor will pay over the rest of the amount less a 2-3% fee. Why use Debt Factoring as a form of financing? Debt factoring can be a very effective way
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Gender Equity One of our civil liberties is the pursuit of happiness‚ which homosexual people are not allowed to chase. I was raised in the United States of America where they say it’s the land of the free. In saying that‚ Gender should not factor into same sex marriage and adoption because it’s against the constitution and moral rights. Being a same sex couples should not factor into a legalized marriage because in the constitution under the tenth amendment‚ which states “Constitution ’s principle
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