The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction 2 2. Literature review 3 3. Theoretical approach 3 3.1 Theoretical perspective 3 3.2 Research approach 4 3.2.1 Interpretive approach 5 3.2.1.1 Hermeneutics as a metatheory 6 4. Postmodernism‚ globalization and culture in communication: a brief discussion 6 4.1 Postmodern communication 6 4.2 Globalization and communication 7 4.3 Multi-cultural communication 8 4
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Advertising and Public Relations Objective Outline 1. Define the role of advertising in the promotion mix. Advertising 2. Describe the major decisions involved in developing an advertising program. Setting Advertising Objectives Setting the Advertising Budget Developing Advertising Strategy Evaluating Advertising Effectiveness and the Return on Advertising Investment Other Advertising Considerations 3. Define the role of public relations in the promotion mix. Public Relations The Role and Impact
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Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19‚ 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product‚ services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid
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Introduction The Primary Community and Continuing Care (2009) state that public health nurses (PHNs) provide preventative and curative care within specific geographical regions to people of various age groups. Mulcahy et al (2012) describe PHNs as ‘population based generalist nurses’. Public health nurse’s areas of care vary from wound dressing clinics to postnatal home visits. Placement in this area involved experiences such as the addiction clinic‚ breastfeeding clinic and first postnatal visits
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techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements‚ referencing techniques and plagiarism. MH Conradie Student number: 49237160 7 July 2014 Witness: Carmel Lerner MH CONRADIE PUBLIC RELATIONS PRO371Q ASSIGNMENT 2 UNIQUE NUMBER: 829342 Contents 1 INTRODUCTION .......................................................................................................................... 1 2 ENVIRONMENTAL SCANNING ...................
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degree on the public’s support its organizational missions‚ strategies‚ and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. Community Relations is a societal function of public relations. The relationship that an organization has with its community can be vital to
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Principles of Public Relations Evaluation Process While not a popular process in the Public Relations realm‚ the evaluation process could be stated as the most important step in a Public Relations plan of action. The evaluation process will take you through several steps in order to develop a concrete‚ substantiated plan. “The steps in evaluating are program conceptualization and design‚ monitoring and accountability of program implementation‚ and assessment of program utility: impact and
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executive summary will show the aspects of a public relations campaign for Ridoran’s. Such as how it will affect ethical‚ technological and global issues‚ a crisis management plan‚ budget and strategies to have a successful campaign. After implementing this PR campaign Ridoran’s Manufacturing is ensured a successful outcome. Ethical Since a public relations practitioner work is capable of influencing others‚ ethics plays a critical role between the public and the public relations practitioner. Losing
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arguments to defend the cigarette industry. The movie paints a vivid picture of the role of public relations for big corporations – damage control‚ acquirement of new customers and corporate social responsibility are some of the key phrases to keep in mind when looking at the movie at hand from a public relations perspective. Even though one would assume ethics is an important part of an effective public relations plan‚ this movie had me thinking otherwise. It describes the process of generating effective
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