Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
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Presented by: Janvier Marolop Background Business Process Outsourcing (BPO)‚ is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business process to a third party service provider. Since the mid-1990s‚ BPO firms have been one of the largest job creators in India‚ redefining pay scales and the work environment for many young Indians. Indian companies offered a bouquet of outsourced services like customer care‚ medical transcription‚ medical
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PROJECT ON HUMAN RESOURCE MANAGEMENT IN WIPRO TECHNOLOGY LTD. SUBMITTED BY:POOJA SONI MBA-1st year(PG 2) CERTIFICATE T h i s i s t o c e r t i f y t h a t t h e p r o je c t w o r k “ HUMAN RESOURCE MANAGEMENT IN WIPRO TECHNOLOGY LTD.” i s a b o n a f i d e r e c o r d o f wo r k d o n e b y Pooja Soni u n d e r g u i d a n c e o f M s . Av je e t K a u r i n p a r t i a l f u l f i l l me n t o f t h e r e q u i r e me n t s f o r t h e p r o je c t . Ms. Avjeet Kaur (Project Coordinator) K
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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------------------------------------------------- Benefits and limitations of bpo ------------------------------------------------- An advantage of BPO is the way in which it helps to increase a company’s flexibility. However‚ several sources[which?] have different ways in which they perceive organizational flexibility. Therefore business process outsourcing enhances the flexibility of an organization in different ways. Most services provided by BPO vendors are offered on a fee-for-service basis[citation needed]
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Wipro is an Indian multinational‚ provider of information technology services‚ consulting‚ outsourcing services and research and development services. It is headquartered in Bangalore‚ Karnataka‚ India. As of 2012‚ the company has over 1‚30‚000 employees and a worldwide presence with global centers across 54 countries. Human resource management may be defined as a set of policies‚ programmes and practices designed to maximize both personal and organizational
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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Nov. 2011 Intellectual Property of the Centre for Outsourcing Research and Education (CORE). May be used with permission of CORE. Agenda – Service Levels for BPO Preliminary Matters Use of Weighting Factors Use of Severity Levels Use of the Balanced Scorecard CORE: Nov. 2011 Service Level Agreements 2 Preliminary Matters for All BPOs Precisely define the services to be provided (the “Services”) Since not practical to measure performance for all Services‚ carefully identify which of the Services
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COMPETITIVIDAD EMPRESARIAL Y DESARROLLO REGIONAL “CLÚSTER DE TERCERIZACIÓN DE PROCESOS \ INTRODUCCIÓN La tercerización de procesos es uno de los ocho sectores definidos por el Ministerio de Comercio‚ Industria y Turismo como de Clase Mundial‚ siendo una fuente para el crecimiento de las exportaciones y la generación de empleo‚ es por esto‚ que quisimos centrar nuestro estudio en la Tercerización de Procesos en Colombia‚ en las tres actividades descritas a continuación: Servicios de contacto
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CHAPTER I The Problem and its Background Introduction/Background of the Study: Brownies‚ is one of the most delicious delicacies that have ever been made in this planet. Everybody loves delicacies‚ so do us. That is why the researchers come up with this topic. In life‚ the researchers have to be practical especially prices in the market are rising up. So in order to eat delicious brownies‚ the researchers made their own brownies instead of buying. But it’s weird because it’s “squash brownies”
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